Lexus: Dali

Every piece is a masterpiece.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Directors: Andrew Petch
Art Director: Ronojoy Ghosh
Copywriters: Andrew Petch, Rolando Cordova, Gian Carlo
Photographer: Shutterbug

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12 comments

Guest's picture
Guest

OK idea, but couldn't they have found a synonym for "piece" to avoid redundancy in the HL?

Guest's picture
Guest

a campaign based on a pun. delicious.

Guest's picture
Guest

Demasiado obvio.
Demasiado predecible.

Too obvious.
Too predictable.

Guest's picture
Guest

con solo ponerle un texto a una obra de arte ya tengo una buena publicidad? wawww que fácil...!

so easy to take a master piece of art and to put a text?

nathalieguillemard.com

joelapompe's picture
joelapompe
3531 pencils

Dali was used in a german campaign for VW only 3 or 4 months ago...

http://www.joelapompe.net / Facebook : Joelapompe

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I had such a high opinion about this agency for SO long, and I never expected this kind of tripe from them. You caught me off-guard. And I'm very disappointed.

vikram8857b's picture
vikram8857b
94 pencils

BAD

Vikram

Guest's picture
Guest

agreed, this is crap dudes!

adsrule's picture
adsrule
181 pencils

This is a bit boring. Lets be nice about criticism. Just shitting on work does not help.

sloppy4's picture
sloppy4
1496 pencils

sure it does. hopefully they won't do it again.

Guest's picture
Guest

No no no, an insult to Dali

Guest's picture
Guest

datsun (nissan) used original dali paintings in their car ads 30 years ago.

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