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Lexus: Boat
The powerful new LX570.
Advertising Agency: Team One, USA
Creative Director: Chris Graves
Art Director: Steve Hanlon
Copywriter: Chris Cannon
Photographers: Vic Huber, Armstrong White
Published: January 2008
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Great idea and execution. Maybe font should be smaller.
You never know whether it should be smaller or not till you recognize where it hangs. Nice idea, but I'm not sure if I'd recognize what is the shadow of?
http://adsoftheworld.com/media/ambient/volkswagen_touareg_boeing
blablabla...
Thats only the same idea but in different light .
Today its really hard to find something new and fresh so sometimes refresh old idea isn't so bad.
no shit, sherlock.
not yet :D
A floating object can easily be pulled than that on land.
Touareg has proved to be powerful by pulling a boeing.
http://www.youtube.com/watch?v=TWxMestl824
So there's no credibility in this ad.
Art direction could have been better.
withalltherespects
The boat is not floating, it is been pulled, just like a small boat would be.
it's not a big boat and it is not floating. Car is trailing a medium size yacht. The light puts its shadow so big on the ground and that's the idea here.
Er no, the idea is that the car is pulling a trailer with an absurdly large boat (think: Titanic).
the anchor in the front is for a small yacht only.
Clearly the ad is about exaggeration. How would a car towing a unsurprising medium sized yacht pay off the "powerful" line?
not!
copies are copies... that's our job, find those new and fresh somethings...
Look out! There's a big boat behind you!
o jack
im flying~~~~~~~~~~
I think I've seen something like this for the Touareg.
And not the boing one.
It's was just a picture of a Touareg with a rope tied to its back, however the rope went up in a very steep angle, as if the car was pulling something quite large.
It's was done by DDB London, if I'm not mistaken.
bad
someone paid for this?
This might be one of those non-scam ads you hear about.
Too unclear. Maybe as a digital ads will be better where we can navigate what is behind by dragging the picture with the mouse.
THIS is ABSOLUTLY BRILLIANT!! Tought, elegant, clever, sober, JUST PERFECT AD!
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