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Octopus

Published/Aired: 
December 2010
Description: 

Who wouldn't like to see more?
Laser eye surgery can change your life in a single moment. Lexum European Eye Clinic.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Locomotiv
Additional credits: Pavleye

Comments (27)

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Highest Rated

khronos's picture
khronos
Activity Score 998

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

atb2005's picture
atb2005
Activity Score 13561

Magical! Love it. Eastern European agencies do great advertising.

KDadá's picture
KDadá
Activity Score 106

What an art direction!! :O...The whole campaign's really good!

Boxey's picture
Boxey
Activity Score 8881

Wow, this is cool! Not a fan of the headline font, however.

YJ's picture
YJ
Activity Score 374

Excellent work. Strong and eye catching. I love the entire series! Well done!

elias1979's picture
elias1979
Activity Score 6
HappyHour's picture
HappyHour
Activity Score 2381

That's an ad for a car.

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

Execution is similar. But product and message completely different.
I prefer this new and perfect art direction.

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Execution is not the same as big idea

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

Awesome art direction. Very interesting way to say "everyone is curious, so take care of your eyes"

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Dex Dexter's picture
Dex Dexter
Activity Score 10

I am just interested to whom the ads are talking to - deffinitly not to the people who need an eye surgery...they probably need and eye surgery first to be able to see the ads and a beautifull art direction... maybe to some people who are not blind but have some problems with a vision... then, are they realy able to read such a small copy on the bottom of the ad... most probalby the ads are talking to relatives of blind people... but then again, the copy is not writen in that way... am I realy not seeing something you all do in the campaign?

HappyHour's picture
HappyHour
Activity Score 2381

Or they can just be wearing their glasses...

antoniobac's picture
antoniobac
Activity Score 192

awesome!!!!

luispiter's picture
luispiter
Activity Score 2756

Wow the art direction is awesome ... Nice congratulation

Lazarus's picture
Lazarus
Activity Score 1536

A bit too over the top for the product.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If I had bad eyesight, I wouldn't want to see *more*, I'd want to see *better*. This richly visual campaign is a pun that doesn't ring true for me, sorry to be predictably unimpressed.

rogi's picture
rogi
Activity Score 31

Not very logical comment. When you see better... you see more! I am predictably impressed. This campaign is world class.

sonyx's picture
sonyx
Activity Score 45

Fucking great!

esteb's picture
esteb
Activity Score 673

Gold!

dadada's picture
dadada
Activity Score 1720

i'm not sure about the idea, seems confusing, it can be park opening or something else, but visuals are great

Everybody is creative, be yourself.

miko1aj's picture
miko1aj
Activity Score 3086

Stunning art direction. I agree little with CuriousPencil, but somehow i feel, that seeing better is also seeing more in the sense "see something clearer", "see the essence of the thing". In this case this image would be too literal illustration of hyperbole, but I'm not a native english speaker, so i don't feel such nuances. This is surely great piece of artwork though and in this sense can be recognized as a fantastic campaign. On the other hand - it has every mark for being accused of ghost ad. Nevertheless - hats off for execution of an interesting idea.

Laurenva's picture
Laurenva
Activity Score 4

I have seen this advert personally in magazines, it is even on their website

http://www.optinfo.cz/lexum/outdoor/

Sorry not a ghost ad.

miko1aj's picture
miko1aj
Activity Score 3086

My apologies then.

abake's picture
abake
Activity Score 1264

I love it! It is (dare I say it?) eye-catching, and it does deliver the message IMHO. Amazing art direction as well!

Sushi lover's picture
Sushi lover
Activity Score 907

First of all, if this ad aims to people who have bad eyesight but not very bad, this ad works. They don't wear contact lens or glasses for whole day. So they can't see clear in far distance without glasses.

But for people who have a very bad eyesight, this ad doesn't convince me. People will wear contact lens or glasses for whole day if they have very bad eyesight and they see absolutely no problem. The only thing convince those people to do eye surgery is wearing contact lens or glasses is sometime annoying and it is inconvenience especially in swimming.

Dream needs to be big!

ElCaza89's picture
ElCaza89
Activity Score 323

great art direction, great concept, just great

khronos's picture
khronos
Activity Score 998

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

khronos's picture
khronos
Activity Score 998

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

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