Lexum European Eye Clinic: Octopus

Who wouldn't like to see more?
Laser eye surgery can change your life in a single moment. Lexum European Eye Clinic.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Locomotiv
Additional credits: Pavleye
Published: December 2010

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27 comments

atb2005's picture
atb2005
13567 pencils

Magical! Love it. Eastern European agencies do great advertising.

KDadá's picture
KDadá
106 pencils

What an art direction!! :O...The whole campaign's really good!

Boxey's picture
Boxey
8885 pencils

Wow, this is cool! Not a fan of the headline font, however.

YJ's picture
YJ
373 pencils

Excellent work. Strong and eye catching. I love the entire series! Well done!

elias1979's picture
elias1979
6 pencils
HappyHour's picture
HappyHour
2386 pencils

That's an ad for a car.

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

Execution is similar. But product and message completely different.
I prefer this new and perfect art direction.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Execution is not the same as big idea

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

Awesome art direction. Very interesting way to say "everyone is curious, so take care of your eyes"

Dex Dexter's picture
Dex Dexter
3 pencils

I am just interested to whom the ads are talking to - deffinitly not to the people who need an eye surgery...they probably need and eye surgery first to be able to see the ads and a beautifull art direction... maybe to some people who are not blind but have some problems with a vision... then, are they realy able to read such a small copy on the bottom of the ad... most probalby the ads are talking to relatives of blind people... but then again, the copy is not writen in that way... am I realy not seeing something you all do in the campaign?

HappyHour's picture
HappyHour
2386 pencils

Or they can just be wearing their glasses...

antoniobac's picture
antoniobac
192 pencils

awesome!!!!

luispiter's picture
luispiter
2756 pencils

Wow the art direction is awesome ... Nice congratulation

Lazarus's picture
Lazarus
1490 pencils

A bit too over the top for the product.

CuriousPencil's picture
CuriousPencil
4227 pencils

If I had bad eyesight, I wouldn't want to see *more*, I'd want to see *better*. This richly visual campaign is a pun that doesn't ring true for me, sorry to be predictably unimpressed.

rogi's picture
rogi
31 pencils

Not very logical comment. When you see better... you see more! I am predictably impressed. This campaign is world class.

sonyx's picture
sonyx
45 pencils

Fucking great!

esteb's picture
esteb
673 pencils

Gold!

dadada's picture
dadada
1715 pencils

i'm not sure about the idea, seems confusing, it can be park opening or something else, but visuals are great

Everybody is creative, be yourself.

miko1aj's picture
miko1aj
3100 pencils

Stunning art direction. I agree little with CuriousPencil, but somehow i feel, that seeing better is also seeing more in the sense "see something clearer", "see the essence of the thing". In this case this image would be too literal illustration of hyperbole, but I'm not a native english speaker, so i don't feel such nuances. This is surely great piece of artwork though and in this sense can be recognized as a fantastic campaign. On the other hand - it has every mark for being accused of ghost ad. Nevertheless - hats off for execution of an interesting idea.

Laurenva's picture
Laurenva
4 pencils

I have seen this advert personally in magazines, it is even on their website

http://www.optinfo.cz/lexum/outdoor/

Sorry not a ghost ad.

miko1aj's picture
miko1aj
3100 pencils

My apologies then.

abake's picture
abake
1222 pencils

I love it! It is (dare I say it?) eye-catching, and it does deliver the message IMHO. Amazing art direction as well!

Sushi lover's picture
Sushi lover
901 pencils

First of all, if this ad aims to people who have bad eyesight but not very bad, this ad works. They don't wear contact lens or glasses for whole day. So they can't see clear in far distance without glasses.

But for people who have a very bad eyesight, this ad doesn't convince me. People will wear contact lens or glasses for whole day if they have very bad eyesight and they see absolutely no problem. The only thing convince those people to do eye surgery is wearing contact lens or glasses is sometime annoying and it is inconvenience especially in swimming.

Dream needs to be big!

ElCaza89's picture
ElCaza89
310 pencils

great art direction, great concept, just great

khronos's picture
khronos
998 pencils

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

khronos's picture
khronos
998 pencils

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

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