Lexum European Eye Clinic: Octopus

Who wouldn't like to see more?
Laser eye surgery can change your life in a single moment. Lexum European Eye Clinic.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Locomotiv
Additional credits: Pavleye
Published: December 2010

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27 comments

13639 pencils

atb2005Wednesday, March 9, 2011 - 12:39

Magical! Love it. Eastern European agencies do great advertising.

106 pencils

KDadáWednesday, March 9, 2011 - 12:48

What an art direction!! :O...The whole campaign's really good!

8951 pencils

BoxeyWednesday, March 9, 2011 - 13:30

Wow, this is cool! Not a fan of the headline font, however.

383 pencils

YJWednesday, March 9, 2011 - 13:32

Excellent work. Strong and eye catching. I love the entire series! Well done!

6 pencils

elias1979Wednesday, March 9, 2011 - 15:11

Sorry, done before: http://www.flickr.com/photos/donpila/5513060476/

2396 pencils

HappyHourWednesday, March 9, 2011 - 15:41

That's an ad for a car.

172 pencils

TatiiiAlmeidaWednesday, March 9, 2011 - 15:44

Execution is similar. But product and message completely different.
I prefer this new and perfect art direction.

www.behance.net/tatialmeida

1666 pencils

Ron BurgundyWednesday, March 9, 2011 - 21:29

Execution is not the same as big idea

172 pencils

TatiiiAlmeidaWednesday, March 9, 2011 - 15:42

Awesome art direction. Very interesting way to say "everyone is curious, so take care of your eyes"

www.behance.net/tatialmeida

3 pencils

Dex DexterWednesday, March 9, 2011 - 17:10

I am just interested to whom the ads are talking to - deffinitly not to the people who need an eye surgery...they probably need and eye surgery first to be able to see the ads and a beautifull art direction... maybe to some people who are not blind but have some problems with a vision... then, are they realy able to read such a small copy on the bottom of the ad... most probalby the ads are talking to relatives of blind people... but then again, the copy is not writen in that way... am I realy not seeing something you all do in the campaign?

2396 pencils

HappyHourFriday, March 11, 2011 - 13:41

Or they can just be wearing their glasses...

192 pencils

antoniobacWednesday, March 9, 2011 - 18:20

awesome!!!!

2758 pencils

luispiterWednesday, March 9, 2011 - 21:29

Wow the art direction is awesome ... Nice congratulation

1392 pencils

LazarusThursday, March 10, 2011 - 00:24

A bit too over the top for the product.

4309 pencils

CuriousPencilThursday, March 10, 2011 - 03:49

If I had bad eyesight, I wouldn't want to see *more*, I'd want to see *better*. This richly visual campaign is a pun that doesn't ring true for me, sorry to be predictably unimpressed.

31 pencils

rogiThursday, March 10, 2011 - 05:27

Not very logical comment. When you see better... you see more! I am predictably impressed. This campaign is world class.

45 pencils

sonyxThursday, March 10, 2011 - 05:34

Fucking great!

673 pencils

estebThursday, March 10, 2011 - 06:36

Gold!

1723 pencils

dadadaThursday, March 10, 2011 - 07:22

i'm not sure about the idea, seems confusing, it can be park opening or something else, but visuals are great

Everybody is creative, be yourself.

3083 pencils

miko1ajThursday, March 10, 2011 - 08:00

Stunning art direction. I agree little with CuriousPencil, but somehow i feel, that seeing better is also seeing more in the sense "see something clearer", "see the essence of the thing". In this case this image would be too literal illustration of hyperbole, but I'm not a native english speaker, so i don't feel such nuances. This is surely great piece of artwork though and in this sense can be recognized as a fantastic campaign. On the other hand - it has every mark for being accused of ghost ad. Nevertheless - hats off for execution of an interesting idea.

http://www.mixcloud.com/miko1aj/

4 pencils

LaurenvaThursday, March 10, 2011 - 10:18

I have seen this advert personally in magazines, it is even on their website

http://www.optinfo.cz/lexum/outdoor/

Sorry not a ghost ad.

3083 pencils

miko1ajThursday, March 10, 2011 - 12:08

My apologies then.

http://www.mixcloud.com/miko1aj/

1178 pencils

abakeThursday, March 10, 2011 - 11:28

I love it! It is (dare I say it?) eye-catching, and it does deliver the message IMHO. Amazing art direction as well!

903 pencils

Sushi loverFriday, March 11, 2011 - 13:26

First of all, if this ad aims to people who have bad eyesight but not very bad, this ad works. They don't wear contact lens or glasses for whole day. So they can't see clear in far distance without glasses.

But for people who have a very bad eyesight, this ad doesn't convince me. People will wear contact lens or glasses for whole day if they have very bad eyesight and they see absolutely no problem. The only thing convince those people to do eye surgery is wearing contact lens or glasses is sometime annoying and it is inconvenience especially in swimming.

Dream needs to be big!

312 pencils

ElCaza89Sunday, March 13, 2011 - 22:59

great art direction, great concept, just great

http://unbarquito.com.ar/

970 pencils

khronosTuesday, April 12, 2011 - 02:49

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

970 pencils

khronosTuesday, April 12, 2011 - 02:49

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