Lexum European Eye Clinic: Octopus

Magical! Love it. Eastern European agencies do great advertising.

What an art direction!! :O...The whole campaign's really good!

Wow, this is cool! Not a fan of the headline font, however.

Excellent work. Strong and eye catching. I love the entire series! Well done!

Sorry, done before: http://www.flickr.com/photos/donpila/5513060476/

Awesome art direction. Very interesting way to say "everyone is curious, so take care of your eyes"

I am just interested to whom the ads are talking to - deffinitly not to the people who need an eye surgery...they probably need and eye surgery first to be able to see the ads and a beautifull art direction... maybe to some people who are not blind but have some problems with a vision... then, are they realy able to read such a small copy on the bottom of the ad... most probalby the ads are talking to relatives of blind people... but then again, the copy is not writen in that way... am I realy not seeing something you all do in the campaign?

awesome!!!!

Wow the art direction is awesome ... Nice congratulation

A bit too over the top for the product.

If I had bad eyesight, I wouldn't want to see *more*, I'd want to see *better*. This richly visual campaign is a pun that doesn't ring true for me, sorry to be predictably unimpressed.

Not very logical comment. When you see better... you see more! I am predictably impressed. This campaign is world class.

Fucking great!

Gold!

i'm not sure about the idea, seems confusing, it can be park opening or something else, but visuals are great

Stunning art direction. I agree little with CuriousPencil, but somehow i feel, that seeing better is also seeing more in the sense "see something clearer", "see the essence of the thing". In this case this image would be too literal illustration of hyperbole, but I'm not a native english speaker, so i don't feel such nuances. This is surely great piece of artwork though and in this sense can be recognized as a fantastic campaign. On the other hand - it has every mark for being accused of ghost ad. Nevertheless - hats off for execution of an interesting idea.

I love it! It is (dare I say it?) eye-catching, and it does deliver the message IMHO. Amazing art direction as well!

First of all, if this ad aims to people who have bad eyesight but not very bad, this ad works. They don't wear contact lens or glasses for whole day. So they can't see clear in far distance without glasses.

But for people who have a very bad eyesight, this ad doesn't convince me. People will wear contact lens or glasses for whole day if they have very bad eyesight and they see absolutely no problem. The only thing convince those people to do eye surgery is wearing contact lens or glasses is sometime annoying and it is inconvenience especially in swimming.

great art direction, great concept, just great

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...

ughhh...desperately tring to hard-sell with a far-fetched thought, people would get a chuckle out of it but thats it, WHATS WITH THE DAMN BLANKET? very presumptous on the agency's part and frankly just plain stupid...