December 2009

Print advertisment created by Yeah!, Brazil for Lexical, within the category: Education.

Rock is Religion. Speak the language of Gods.

Advertising Agency: Yeah! Brazil
Creative Director: Sandro Serzedello
Art Director / Illustrator: Bruno Regalo
Copywriter: Paulo Max

Comments (22)

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Emilio San's picture
Emilio San
Activity Score 9

Esta es una campaña de la cual uno suele decir "me hubiera gustado hacerla a mi".
Me gusta el concepto y artisticamente son hermosas.

xezadaca's picture
Activity Score 85

brilliant illustration!!!!

morse's picture
Activity Score 17867

Great insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mgriff21's picture
Activity Score 592

Excellent art direction. So-so concept

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

pitted prunes's picture
pitted prunes
Activity Score 216

agree! great art

Jakarta Jack's picture
Jakarta Jack

What a bad campaign. Why should I learn English for the purpose of listening to lyrics of pop songs? Who listens to the Beatles, Stones or Elvis anyway in this day and age?

ivan's picture

It's probably targeting those who do appreciate and listen those Gods. :)

dlv's picture
Activity Score 11

Yah sure rock is a religion! but this is not the way i would like to learn or teach english.Sorry, doesn't work for me.Good art though!

Davosk's picture
Activity Score 4815

I'm with Jakarta Jack on this, I don't get the link with Rock 'n Roll and learning English. I was expecting something more related to music.

desailly's picture
Activity Score 470

Certainly a different take on the "learn English" sale.

English as the language of the gods? Not the way the Americans speak it... ;)

smartar's picture
Activity Score 54

jackarta jack and davosk: SERIOUSLY?

I think is a new turn to advetise english lessons, and the art direction is superb!

vaferrari's picture
Activity Score 5

You got it! Congrats!

vidya.shankaran's picture
Activity Score 724

very impressive art work... our Veta could try something similar

Juan Martinez's picture
Juan Martinez
Activity Score 110

bad. no me gusta

silvi's picture
Activity Score 4172

I don´t know... Good but not great.

Hibon's picture
Activity Score 3736

nice work...well done.

Simple ideas are the best !

Mantufayo's picture
Activity Score 580

I love art work, its great!
But, it is the strategy ok?
English school for Rock lovers only?
By the way I´m still listening the Stones and The Beatles and I am not the only one.

AmigoInvisible's picture
Activity Score 195

"Learn english in order to understand english-written songs."

Although it is an interesting approach, the execution (yes, it is well art-directed but I mean the idea of using the whole "music as religion" theme) weakens the idea, in my opinion. This ad doesn't evoke much more than a "meh" from me.

Perhaps the mistake is not in the concept but in the execution. There are stronger ways to relating the concept with music in the sense that thanks to this school, you will finally be able to understand the songs you have always heard and hummed. I am not sure if the agency was limited to just print ads. Maybe a better answer lies in another type of medium.

Dharma Bum's picture
Dharma Bum
Activity Score 4

Already done....chk out the History Rocks campaign for History Channel by TBWA India in 2006

Dharma Bum's picture
Dharma Bum
Activity Score 4

and definitely better art directed

Super Muhtar's picture
Super Muhtar
Activity Score 267

oh, no! Do I need to learn a language just to understand lyrics of a song? Is this the only benefit of learning english?

paulojose's picture
Activity Score 9

Go Brazil! Happy to see creativity boiling around here!

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