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22 comments

Emilio San's picture
Emilio San
9 pencils

Esta es una campaña de la cual uno suele decir "me hubiera gustado hacerla a mi".
Me gusta el concepto y artisticamente son hermosas.
Felicitaciones.

xezadaca's picture
xezadaca
85 pencils

brilliant illustration!!!!

morse's picture
morse
15590 pencils

Great insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mgriff21's picture
mgriff21
592 pencils

Excellent art direction. So-so concept

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

pitted prunes's picture
pitted prunes
216 pencils

agree! great art

Jakarta Jack's picture
Jakarta Jack

What a bad campaign. Why should I learn English for the purpose of listening to lyrics of pop songs? Who listens to the Beatles, Stones or Elvis anyway in this day and age?

ivan's picture
ivan

It's probably targeting those who do appreciate and listen those Gods. :)

Ivan Raszl, admin of AotW

dlv's picture
dlv
11 pencils

Yah sure rock is a religion! but this is not the way i would like to learn or teach english.Sorry, doesn't work for me.Good art though!

Davosk's picture
Davosk
4833 pencils

I'm with Jakarta Jack on this, I don't get the link with Rock 'n Roll and learning English. I was expecting something more related to music.

desailly's picture
desailly
470 pencils

Certainly a different take on the "learn English" sale.

English as the language of the gods? Not the way the Americans speak it... ;)

smartar's picture
smartar
54 pencils

jackarta jack and davosk: SERIOUSLY?

I think is a new turn to advetise english lessons, and the art direction is superb!

vaferrari's picture
vaferrari
5 pencils

You got it! Congrats!

vidya.shankaran's picture
vidya.shankaran
724 pencils

very impressive art work... our Veta could try something similar

Juan Martinez's picture
Juan Martinez
110 pencils

bad. no me gusta

silvi's picture
silvi
4172 pencils

I don´t know... Good but not great.

Hibon's picture
Hibon
3731 pencils

nice work...well done.

Simple ideas are the best !

Mantufayo's picture
Mantufayo
580 pencils

I love art work, its great!
But, it is the strategy ok?
English school for Rock lovers only?
By the way I´m still listening the Stones and The Beatles and I am not the only one.

AmigoInvisible's picture
AmigoInvisible
195 pencils

"Learn english in order to understand english-written songs."

Although it is an interesting approach, the execution (yes, it is well art-directed but I mean the idea of using the whole "music as religion" theme) weakens the idea, in my opinion. This ad doesn't evoke much more than a "meh" from me.

Perhaps the mistake is not in the concept but in the execution. There are stronger ways to relating the concept with music in the sense that thanks to this school, you will finally be able to understand the songs you have always heard and hummed. I am not sure if the agency was limited to just print ads. Maybe a better answer lies in another type of medium.

Dharma Bum's picture
Dharma Bum
4 pencils

Already done....chk out the History Rocks campaign for History Channel by TBWA India in 2006

Dharma Bum's picture
Dharma Bum
4 pencils

and definitely better art directed

Super Muhtar's picture
Super Muhtar
267 pencils

oh, no! Do I need to learn a language just to understand lyrics of a song? Is this the only benefit of learning english?

paulojose's picture
paulojose
9 pencils

Go Brazil! Happy to see creativity boiling around here!

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