Rock is Religion. Speak the language of Gods.
Advertising Agency: Yeah! Brazil
Creative Director: Sandro Serzedello
Art Director / Illustrator: Bruno Regalo
Copywriter: Paulo Max
Published: December 2009
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22 Comments
Esta es una campaña de la cual uno suele decir "me hubiera gustado hacerla a mi".
Me gusta el concepto y artisticamente son hermosas.
Felicitaciones.
brilliant illustration!!!!
Great insight.
What hath God wrought
Excellent art direction. So-so concept
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
agree! great art
What a bad campaign. Why should I learn English for the purpose of listening to lyrics of pop songs? Who listens to the Beatles, Stones or Elvis anyway in this day and age?
It's probably targeting those who do appreciate and listen those Gods. :)
Yah sure rock is a religion! but this is not the way i would like to learn or teach english.Sorry, doesn't work for me.Good art though!
I'm with Jakarta Jack on this, I don't get the link with Rock 'n Roll and learning English. I was expecting something more related to music.
Certainly a different take on the "learn English" sale.
English as the language of the gods? Not the way the Americans speak it... ;)
jackarta jack and davosk: SERIOUSLY?
I think is a new turn to advetise english lessons, and the art direction is superb!
You got it! Congrats!
very impressive art work... our Veta could try something similar
www.wordsofbabel.blogspot.com
bad. no me gusta
I don´t know... Good but not great.
nice work...well done.
Simple ideas are the best !
I love art work, its great!
But, it is the strategy ok?
English school for Rock lovers only?
By the way I´m still listening the Stones and The Beatles and I am not the only one.
"Learn english in order to understand english-written songs."
Although it is an interesting approach, the execution (yes, it is well art-directed but I mean the idea of using the whole "music as religion" theme) weakens the idea, in my opinion. This ad doesn't evoke much more than a "meh" from me.
Perhaps the mistake is not in the concept but in the execution. There are stronger ways to relating the concept with music in the sense that thanks to this school, you will finally be able to understand the songs you have always heard and hummed. I am not sure if the agency was limited to just print ads. Maybe a better answer lies in another type of medium.
Already done....chk out the History Rocks campaign for History Channel by TBWA India in 2006
and definitely better art directed
oh, no! Do I need to learn a language just to understand lyrics of a song? Is this the only benefit of learning english?
Go Brazil! Happy to see creativity boiling around here!