PRESENTSFashion

Levi's: Trucker

Go forth

Advertising Agency: Wieden+Kennedy, USA
Executive Creative Directors: Mark FItzloff, Susan Hoffman
Creative Directors: Tyler Whisnand, Danielle Flagg, Don Shelford
Art Directors: Julia Blackburn, Mike Giepert
Copywriters: Nathan Goldberg, Antony Goldstein
Typography / Typeface: Steve Denekas
Studio Artists: Lis Moran, Steve Denekas, Christina Piluso, Ken Berg, Karen Koch
Account Team: Andrew Schafer, Tamera Geddes, Jessie Young
Project Manager: Jane Monaghan
Art Buyer: Natalie Flemming
Photographer: Melodie McDaniel
Re-toucher: Kyle Pero, Amy Corcoran

3 comments

Reality Check's picture
Reality Check
1801 pencils

What we’re left with is a campaign that retreads a lot of familiar ground, but does it well, exploring a narrow but richly developed arc of small-town rural America.

krautland's picture
krautland
3226 pencils

lovely typeface, steve.

aRianna_.'s picture
aRianna_.
281 pencils

awww, i like the photograph! ok... and the guy too ;) lol
Isolating the details of the jacket is a great idea for the reader to appreciate the small things that make it unique and original- details that make it what it is.

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