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Toil

Published/Aired: 
September 2009
Description: 

Agency Associate Producer Juliana Montgomery

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Danielle Flagg, Tyler Whisnand
Copywriters: Julia Oh, Rudy Adler
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jeff Selis

Comments (8)

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Highest Rated

Guest's picture
Guest

self-important i agree and pretentious and so uncool. what a shame.

sirvan's picture
sirvan
Activity Score 29860

Terrible. Overwrought, and self-important. In a bad way.

+++

"I love some things, and don't love some other things."

CrackerJackCreative's picture
CrackerJackCreative
Activity Score 6

I really want to like this.

Reality Check's picture
Reality Check
Activity Score 2537

Ten years ago, this campaign would have been great, but it just doesn’t feel right now.

Guest's picture
Guest

You tell me "For those who toil" and then you show me some kid frolicking in the sea. I get that they're trying to portray new horizons but all the romping around on muddy hills just makes it feel so false.

Jakarta Jack's picture
Jakarta Jack

W+K = 1 trick pony

Guest's picture
Guest

Just feel the campaign. Advertising is for common people. The universe compose by WRANGLER feeling. Sorry for LEVIS even for using the same photographer.

Pedestrian's picture
Pedestrian
Activity Score 492

Looks like a bunch of vague nonsense.

Guest's picture
Guest

self-important i agree and pretentious and so uncool. what a shame.

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