Levi's: Toil

Agency Associate Producer Juliana Montgomery

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Danielle Flagg, Tyler Whisnand
Copywriters: Julia Oh, Rudy Adler
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jeff Selis

September 2009


sirvan's picture
29860 pencils

Terrible. Overwrought, and self-important. In a bad way.


"I love some things, and don't love some other things."

CrackerJackCreative's picture
6 pencils

I really want to like this.

Reality Check's picture
Reality Check
2193 pencils

Ten years ago, this campaign would have been great, but it just doesn’t feel right now.

Guest's picture

You tell me "For those who toil" and then you show me some kid frolicking in the sea. I get that they're trying to portray new horizons but all the romping around on muddy hills just makes it feel so false.

Jakarta Jack's picture
Jakarta Jack

W+K = 1 trick pony

Guest's picture

Just feel the campaign. Advertising is for common people. The universe compose by WRANGLER feeling. Sorry for LEVIS even for using the same photographer.

Pedestrian's picture
492 pencils

Looks like a bunch of vague nonsense.

Guest's picture

self-important i agree and pretentious and so uncool. what a shame.

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