Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Danielle Flagg, Tyler Whisnand
Copywriters: Julia Oh, Rudy Adler
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jeff Selis
Agency Associate Producer Juliana Montgomery
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8 Comments
Terrible. Overwrought, and self-important. In a bad way.
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"I love some things, and don't love some other things."
I really want to like this.
FREELANCE http://tinyurl.com/m4b32d
Ten years ago, this campaign would have been great, but it just doesn’t feel right now.
You tell me "For those who toil" and then you show me some kid frolicking in the sea. I get that they're trying to portray new horizons but all the romping around on muddy hills just makes it feel so false.
W+K = 1 trick pony
Just feel the campaign. Advertising is for common people. The universe compose by WRANGLER feeling. Sorry for LEVIS even for using the same photographer.
Looks like a bunch of vague nonsense.
self-important i agree and pretentious and so uncool. what a shame.