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17 Comments
I like the "SLIM" one a loooooooot more. :-|
http://adsoftheworld.com/media/print/levis_five
FABULOUS LOOK!!! IT'S GOT THE CARBON EDGE
wish i had done it. It's got a retro feel but is awesome baby.
Superpressed = carbon pressed. Heavy stuff but very cool!!!!
This campaign rocks. The carbon impressions are now levi's property. Blue jeans and blue carbon impressions. Looks like the perfect fit. Wonder if there are more impressions in this campaign that we can look at.
This is awful.
http://www.reinhardkrug.de/
I second that.
Explain.
http://www.reinhardkrug.de/
means:I am as well not pleased by the ad.
;)
Can anyone from JWT, India explain the concept please?
THE SUPERPRESSED JEANS IS DESIGNED TO EXHIBIT HEAVY DUTY IMPRESSIONS LIKE FROM A STEAM IRON. INTERPRETED AS CARBON IMPRESSIONS ON EITHER SIDE OF A DOUBLE SPREAD AD. CHEERS!
Thanks, bluebillion. I hope the target audience will get the idea without a footnote.
Who makes carbon copies anymore? Might have been a better ad in 1972. The illustrations also look a little high school art class-ish to me.
Superpressed jeans seems like a good creative hook. These executions seem a little flat to me though.
I've seen Storyboard art that looks better. As for the idea, the less said the better.
like the idea....refreshing look at jeans...idea that be extend through-the-line.
Snthil, good stuff, where did it appear? Print, BB?
Desi
www.DesiCreative.com