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17 comments

Mo's picture
Mo
648 pencils

I like the "SLIM" one a loooooooot more. :-|

adsguru's picture
adsguru
8 pencils

FABULOUS LOOK!!! IT'S GOT THE CARBON EDGE
wish i had done it. It's got a retro feel but is awesome baby.

ideajunkie's picture
ideajunkie
6 pencils

Superpressed = carbon pressed. Heavy stuff but very cool!!!!

LIONHUNTER's picture
LIONHUNTER
6 pencils

This campaign rocks. The carbon impressions are now levi's property. Blue jeans and blue carbon impressions. Looks like the perfect fit. Wonder if there are more impressions in this campaign that we can look at.

popdistortion's picture
popdistortion
1594 pencils

This is awful.

salamandos's picture
salamandos
1947 pencils

I second that.

popdistortion's picture
popdistortion
1594 pencils

Explain.

salamandos's picture
salamandos
1947 pencils

means:I am as well not pleased by the ad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

;)

nish's picture
nish
96 pencils

Can anyone from JWT, India explain the concept please?

bluebillion's picture
bluebillion
2 pencils

THE SUPERPRESSED JEANS IS DESIGNED TO EXHIBIT HEAVY DUTY IMPRESSIONS LIKE FROM A STEAM IRON. INTERPRETED AS CARBON IMPRESSIONS ON EITHER SIDE OF A DOUBLE SPREAD AD. CHEERS!

nish's picture
nish
96 pencils

Thanks, bluebillion. I hope the target audience will get the idea without a footnote.

braindrain's picture
braindrain
240 pencils

Who makes carbon copies anymore? Might have been a better ad in 1972. The illustrations also look a little high school art class-ish to me.

Superpressed jeans seems like a good creative hook. These executions seem a little flat to me though.

platypus's picture
platypus
4 pencils

I've seen Storyboard art that looks better. As for the idea, the less said the better.

tsunamilaw's picture
tsunamilaw
115 pencils

like the idea....refreshing look at jeans...idea that be extend through-the-line.

Desi's picture
Desi
1052 pencils

Snthil, good stuff, where did it appear? Print, BB?

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