Levi's Slim: V8 engine

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purplesimon's picture

Is it me or are these ads homophobic?

ivan's picture

I don't see how...

Explore your STRAIGHT side? Because faggots can't gut a fish or hold a ball properly, right? Couldn't they have said manly side? Which would be less offending to some of the demographic.

definitely homophobic....i agree with SummerA's suggestion of using manly rather than straight..

www.ashlandic.com

hell no! some people could interpret this as sexist!

ummm....correct me if im wrong but these are somewhat sexist to begin with

www.ashlandic.com

i assume the campaign is supposed to get the people to the point debating wether homophobic or not.
and if i´m right, they did quite a good job:)

in that case I don´t like this brand, it doesn´t respect people.

ANYONE THAT THINKS THESE ADS ARE HOMOPHOBIC ARE FU**ING GAY!!! Gay in the STUPID sense.

The can't say EXPLORE YOUR MANLY SIDE cuz the ads aren't for MANLY JEANS. They are for STRAIGHT JEANS dumbass!

Sorry. Stupidity angers me.

then you must have some healthy self-loathing goin on right now....the use of 'explore your straight side' still carries a double meaning, regardless of them referring to the straight cut of the jeans

www.ashlandic.com

Explore your straight side...the campaign attempts this in a very convoluted way...nothing
comes across clearly...ironic, actually...

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