Levi's: Open Road

I will not sit at home collecting dust.
Levi's Roadwear
Explore the collection at Levis.com

Advertising Agency: BBH, Singapore
Creative Director: Steve Elrick
Photographer: Ben Sullivan
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Designer: Tomaz Goh
Producer: D'or Tey
Production company: Minnow 11/RP Represents
Digital Copy: Douglas Hamilton
Illustrator: Kristal Melson
Producer: Amy Wong
Production company: Abant Works
Product Photography: Sam Tan
Videographer: Jeycob Carlson
Post-Production: Freeflow
Account Management: Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planning / Engagement Planning: Ayesha Walawalkar

January 2011


Sdb's picture
1362 pencils

The copy could have been more interesting!

luispiter's picture
2756 pencils

what... ???

Sophia Lambadaridis's picture
Sophia Lambadaridis
64 pencils

I love this as it really exemplifies freedom and a lifestyle brand.
The out-of focus photography, type and copy are harmonious and work a treat.

writersblog's picture
553 pencils

Photography yes. Copy no.

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