This ad is made in recognition of the record five women who won Nobel prizes this year- Elinor Ostrom (Economics), Elizabeth Blackburn and Carole Greider (Medicine), Ada Yonath (Chemistry), and Herta Mueller (Literature). 39 women have won 40 Nobels (Marie Curie won twice!) since the prize was created in 1901.
Print advertisment created by Wieden + Kennedy, United States for Levi's, within the category: Fashion.
This year, five women have conferred the greatest benefit on mankind.
Congratulations to these Nobel Prize winners who, we believe, exemplify the pioneering spirit in all of us--regardless of gender.
Levi's - Go forth
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