Levi's : Nobel Women

This year, five women have conferred the greatest benefit on mankind.
Congratulations to these Nobel Prize winners who, we believe, exemplify the pioneering spirit in all of us--regardless of gender.
Levi's - Go forth

This ad is made in recognition of the record five women who won Nobel prizes this year- Elinor Ostrom (Economics), Elizabeth Blackburn and Carole Greider (Medicine), Ada Yonath (Chemistry), and Herta Mueller (Literature). 39 women have won 40 Nobels (Marie Curie won twice!) since the prize was created in 1901.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Director: Susan Hoffman, Mark Fitzloff
Creative Director: Tyler Whisnand
Copywriter: Tyler Whisnand
Art Director: Steve Denekas
Typographer: Azsa West

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9 comments

Guest's picture
Guest

If we congratulate the Nobel Prize winners regardless of gender, wouldn’t we congratulate them all?

hagemony's picture
hagemony
335 pencils

yes, gender is one of sensitive matters...

Guest's picture
Guest

great agency but bad ad... it happens once a year.

ibeg2differ's picture
ibeg2differ
420 pencils

Wow, is this coming from WK?

Guest's picture
Guest

Is the "regardless of gender" really necessary? That's like saying "Good job, for a girl." Sheesh.

Guest's picture
Guest

With ads like this, Levis should change its claim to Go back. 100 years in time more or less.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

pffft. Politics and ad...

Guest's picture
Guest

WTF does this have to do with jeans? Shameless.

Juan Cabral's picture
Juan Cabral
709 pencils

Hey, someone is being really mean to put everyday boring work from great WK!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

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