Levi's: Live unbuttoned, 1
Advertising Agency: Fisheye, India
Creative Director / Copywriter: Robbie
Art Director: Prem Shanker
Photographer: Tejal Patni
Published: April 2009
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15 Comments
And the concept is.....?
Live unbuttoned and/or commit suicide
welcome back to advertising 1988 - does anyone want some sushi?
I just dusted off my ponytail and bought some "coke". Where's the beef?*phone rings* The 80's want their ideas back.
Doin' it for the points
that would be the gayest wet shirt i've ever seen
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
I think one of the Jonas Bros would beg to differ
http://info247.files.wordpress.com/2009/05/joe-jonas-wet-t-shirt-photo...
Enjoy.......if you're into it.
Doin' it for the points
I might go out of my way not to buy levis...
ademas del concepto no me gusto el tratamiento de la fotografia
mrckais
errr......the nxt spiderman?
ok, I already unbuttoned my pants...now? wait for a storm and climb a building? can I use upstairs?
oh yeah...When I'm up...what then?
Great art direction, horrid execution, lack of concept development and solidification.
The perspective of the man and the building is totally wrong to the rest of the buildings. Also is this building taller than the empire state building?!! Robbie Robbie! at least execute your ads properly. Call me if you need a good art director.
that was a very stupid concept ..really doesnt make sense and lacks conceptualization and creativity ..its wasted
too many uns in ads these days "unleashed", "uncensored", "uncut" and so on and so forth. Human brains have the tendency to remember a good ad and retain it in the subconcious- and bring it back to life in some form in some ad in future by atleast adopting a part of it. This is what has happened here. Unfortunately the "part" doesnt gel with the whole ad as well as it did in the original ad from where the part was adopted. Just thinking out loud.
The concept is a mix of Spider Man + Uncharted 2 + Max Payne!!! lol