Levi's: Little Monsters, Wiggly widow

For little monsters with big imaginations.
Levi's kids

Advertising Agency: BBH Asia Pacific, Singapore
Executive Regional Creative Director: Steve Elrick
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Photographer: Xuan Ong, Groovy Studio
Print Producer: Lesley Chelvan, Michelle Tan
Producer (Photography): Sidney Stella Lim, Jasmine Lim, Groovy Studio
Account Management: Frances Great, Joanna Yeo, Sophina Smith
Print Production: Peter Chee
Digital Imaging: Aries Wong, Anna Lee, Procolour

September 2010


LeeHarvey's picture
3045 pencils

Horrible art. Scary, not appealing.

Guest's picture

I think its funny!

jackblack's picture
2350 pencils

Not sure how I'm feeling about these, but it's not warm and fuzzy.

atb2005's picture
13561 pencils

I agree with LeeHarvey. Doesn't Lady Gaga call her fans "little monsters" all the time? Copy makes sense, but I still don't like it. The visual approach is terrible too. I don't think parents would be won over with this campaign. After all, they are the ones buying their kids clothes.

Crystal Clear's picture
Crystal Clear
83 pencils

Parents are just financial instruments when it comes to children's clothing. They decide what to get and we pay :) Believe me, I got 2 kids :)

silvi's picture
4172 pencils

What´s the point in this campaign?

Hibon's picture
3734 pencils

Will this sell ?

Simple ideas are the best !

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