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Levi's: Idul Fitri
Together we welcome the day of victory.
Happy Idul Fitri 1427H.
Take a good look at the threads on the bottom half!
Agency: OgilvyOne Worldwide, Jakarta, Indonesia
Executive Creative Director: Rajesh Menon
Art Directors: Yohanes Sumera, Priangga Amalo
Copywriter: Aria Wahyu
Digital Imaging: Wishing Well
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Nice
Brilliant.
great a.d.
but what's Idul Fitri 1427H.
out of this world!
beautiful! and right on target, i guess...
/LAZ
The 1...
Extraordinary Art Direction...........
Id ul Fitri is one of holy festivals of Islam.... They kneel down in millions and offer prayers..
IVAN-Hail Thee.....
Ivan ur my saviour...
so the jeans is a carpet?
WAh! Indonesia's getting amazing, nice!
Simple and nice...Style that make u smile from your heart.
not bad rajesh..
Simply awesome
ideas....30 minutes nahi toh free.
ZILLLLLLLIIIANT IDEA!
MaashaaAllaah!!!!!
Simply the great!!!
extraordinary work.....well executed!!
::amazing::
after along time something that makes you sit n think, 'cud i have ever thought anything like this?' Amazing!
I can imagine God f;lashing the broadest possible smile...
outstanding...
Cheers!!!
excellent work.
http://jennywhx.blogspot.com jwhx:Visionary
It is amazing! No words can describe it!!
http://www.elmaaltshift.com
beautiful.
Im sorry i just don't get it..No mocking please, just interpretations???are the threads so clearly shown on the bottom of the jeans cauz they are kneeling for the Idul Fitri?
"there's nothing more difficult than a line"p.picasso
yeah ok ok now i get it-should have seen the original first....
"there's nothing more difficult than a line"p.picasso
creepy.... eerie some how... and it has got nothing to do with Levi's tone and manner whatsoever.
Absolutely brilliant... Fantastic idea perfectly executed... GREAT work
WOW!!!!!!!
good to see one of americas iconoic brands doing work like this.
cool stuff.
esp for indo.
In a way it's kind of mean. why? look at where are they bowing to....
heheheheh you do have a point there! i think we took semantics to a very high level!hehehehe
"there's nothing more difficult than a line"p.picasso
Nice. Brilliant.
great idea, great execution
I agree that this is a grea idea. But, am I the only one who things that your average consumer may not take a close enough look at the threads to really make this ad as great as it can be?
"what is big idea? gentlemen."
I don't know about it. so i just can say, this ad like others.
Gentlemen, tell me anything about "big idea," please.
adibfirdaous@yahoo.com
you can only see the big idea by opening the big picture.
and if you still don't get the big idea, well...
Oh my God! Good Art Direction...
outstanding
brilliant!
in what size will it be printed?
brillliant.....
keren!
this is just brilliant
Nice photo trick, but what is the out take here?
I cant read the line. (typesetting, but more important Im not from Idonesia)
Are they sponsoring an event the holy day?
Is the store open longer that day?
What is the link between Levis and Islam?
PS. Nicely comment pixelbomb1
Nice one...
OgilvyOne Indonesia did a very great job!
But...
I don't think the reader share the same interest like me.
I remember I was flipping through the newspaper and found this beautiful print and the only reason why I was willing to spent more time looking at the details because I happen to be in advertising world.
I still love the idea, and the detail is once again...sublime, Great art direction :)
Hi Shi Liang, if you don't mind me asking.. which newspaper did this print ad came out in? thx.
Kompas, i think...You know it, naddy?
simply genius. I wish I had done this.
Nice idea and execution!
its really great. but it's a damn small details to be notice. aren't ads suppose to grab people at a glance?
I fully agree. I think that people are loving this based on the fine detail that the art director managed to pull off - and that's great - but as an effective ad, it fails. Who's going to notice this fine detail when this will probably end up being one ad of about 25 that appear in the beginning of a magazine? I've said it before and I'll say it again, advertising is not about awards - it's a tool to help businesses create revenue - trust me, no client gives a shit how many awards your ad is going to win YOU, if it doesn't win THEM any money!!
AMEN. hey G you filled it in.
WOW!!! amazing.
Sheer genius! A standing testimony to creative intelligence. Keep it up guys:)
Life, love, laughter, light: the steps of evolution.
excellent work, the "shaff" is so perfect
Damn!
this is amazing :p
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hire me now!!
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