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57 comments

drunkard's picture
drunkard
113 pencils

Nice

Lee Clow's picture
Lee Clow
46 pencils

Brilliant.

kc_brock's picture
kc_brock
703 pencils

great a.d.

but what's Idul Fitri 1427H.

rd

tamer samy's picture
tamer samy
683 pencils

It is a feast for Muslims..

mumbojumbo's picture
mumbojumbo
20 pencils

out of this world!

LAZ's picture
LAZ
288 pencils

beautiful! and right on target, i guess...

/LAZ

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

The 1...

Extraordinary Art Direction...........
Id ul Fitri is one of holy festivals of Islam.... They kneel down in millions and offer prayers..

IVAN-Hail Thee.....
Ivan ur my saviour...

Thinking what to think

johann.s's picture
johann.s
112 pencils

so the jeans is a carpet?

Daryllee's picture
Daryllee
56 pencils

WAh! Indonesia's getting amazing, nice!
Simple and nice...Style that make u smile from your heart.

henduraa's picture
henduraa

not bad rajesh..

kalpesh78's picture
kalpesh78
2580 pencils

Simply awesome

ideas....30 minutes nahi toh free.

adprem's picture
adprem
10 pencils

ZILLLLLLLIIIANT IDEA!

sheetalz's picture
sheetalz
146 pencils

MaashaaAllaah!!!!!

snagesh75's picture
snagesh75
58 pencils

Simply the great!!!

iswanda82's picture
iswanda82
346 pencils

extraordinary work.....well executed!!
::amazing::

AdDavid's picture
AdDavid
406 pencils

after along time something that makes you sit n think, 'cud i have ever thought anything like this?' Amazing!

Kamikaze's picture
Kamikaze
716 pencils

I can imagine God f;lashing the broadest possible smile...
outstanding...
Cheers!!!

- The trick to forgetting the big picture is to look at everything close-up.

jennywhx's picture
jennywhx
1142 pencils

excellent work.

firat's picture
firat
99 pencils

It is amazing! No words can describe it!!

ellehcimeo's picture
ellehcimeo
3522 pencils

beautiful.

RAZ21's picture
RAZ21
257 pencils

Im sorry i just don't get it..No mocking please, just interpretations???are the threads so clearly shown on the bottom of the jeans cauz they are kneeling for the Idul Fitri?

RAZ21's picture
RAZ21
257 pencils

yeah ok ok now i get it-should have seen the original first....

act's picture
act
535 pencils

creepy.... eerie some how... and it has got nothing to do with Levi's tone and manner whatsoever.

pradhan's picture
pradhan
6 pencils

Absolutely brilliant... Fantastic idea perfectly executed... GREAT work

fersvax's picture
fersvax
1237 pencils

WOW!!!!!!!

FER.

kre8's picture
kre8
989 pencils

good to see one of americas iconoic brands doing work like this.
cool stuff.
esp for indo.

pixelbomb1's picture
pixelbomb1
2555 pencils

In a way it's kind of mean. why? look at where are they bowing to....

Sincerely,
Arnold Santillan
714-206-2459

RAZ21's picture
RAZ21
257 pencils

heheheheh you do have a point there! i think we took semantics to a very high level!hehehehe

powerad's picture
powerad
16 pencils

Nice. Brilliant.

addyhoch10's picture
addyhoch10
2592 pencils

great idea, great execution

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree that this is a grea idea. But, am I the only one who things that your average consumer may not take a close enough look at the threads to really make this ad as great as it can be?

adib's picture
adib
2 pencils

"what is big idea? gentlemen."
I don't know about it. so i just can say, this ad like others.

Gentlemen, tell me anything about "big idea," please.

adibfirdaous@yahoo.com

ivanlim's picture
ivanlim
262 pencils

you can only see the big idea by opening the big picture.
and if you still don't get the big idea, well...

Amigo's picture
Amigo
43 pencils

Oh my God! Good Art Direction...

Sick-of-adS's picture
Sick-of-adS
250 pencils

outstanding

balaazs's picture
balaazs
66 pencils

brilliant!
in what size will it be printed?

Mahmood_Alam's picture
Mahmood_Alam
391 pencils

brillliant.....

danielsunaryo's picture
danielsunaryo
8 pencils

keren!

beesure's picture
beesure
34 pencils

this is just brilliant

HV's picture
HV
212 pencils

Nice photo trick, but what is the out take here?

I cant read the line. (typesetting, but more important Im not from Idonesia)

Are they sponsoring an event the holy day?
Is the store open longer that day?

What is the link between Levis and Islam?

PS. Nicely comment pixelbomb1

boodeeman's picture
boodeeman
2 pencils

Nice one...

Wang Zhi Liang's picture
Wang Zhi Liang
39 pencils

OgilvyOne Indonesia did a very great job!

But...

I don't think the reader share the same interest like me.
I remember I was flipping through the newspaper and found this beautiful print and the only reason why I was willing to spent more time looking at the details because I happen to be in advertising world.

I still love the idea, and the detail is once again...sublime, Great art direction :)

Naddy's picture
Naddy
2 pencils

Hi Shi Liang, if you don't mind me asking.. which newspaper did this print ad came out in? thx.

Wang Zhi Liang's picture
Wang Zhi Liang
39 pencils

Kompas, i think...You know it, naddy?

derek's picture
derek
22 pencils

simply genius. I wish I had done this.

milind_kambli's picture
milind_kambli
41 pencils

Nice idea and execution!

Erik's picture
Erik
88 pencils

its really great. but it's a damn small details to be notice. aren't ads suppose to grab people at a glance?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I fully agree. I think that people are loving this based on the fine detail that the art director managed to pull off - and that's great - but as an effective ad, it fails. Who's going to notice this fine detail when this will probably end up being one ad of about 25 that appear in the beginning of a magazine? I've said it before and I'll say it again, advertising is not about awards - it's a tool to help businesses create revenue - trust me, no client gives a shit how many awards your ad is going to win YOU, if it doesn't win THEM any money!!

pixelbomb1's picture
pixelbomb1
2555 pencils

AMEN. hey G you filled it in.

Sincerely,
Arnold Santillan
714-206-2459

julz's picture
julz

WOW!!! amazing.

chirpy.cynic's picture
chirpy.cynic
22 pencils

Sheer genius! A standing testimony to creative intelligence. Keep it up guys:)

deviko's picture
deviko

excellent work, the "shaff" is so perfect

blueboyproject's picture
blueboyproject
14 pencils

Damn!
this is amazing :p

Guest's picture
Guest

INSANELY BEAUTIFUL....nice NICE super nice...!!!!

Guest's picture
Guest

love u so much........................

shahidali's picture
shahidali
4063 pencils

amazing. out of the world. too good.

shahid

alausa's picture
alausa
1414 pencils

Still powerful.

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