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Hope

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Published/Aired: 
October 2008
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It's not just a style icon. It's a symbol of hope.
The Levi's 501 is all about living undeterred and living life to the full, but that's not without saying, Live Smart Too! In support of the Malaysian AIDS Foundation (MAF), throughout October, proceeds from the sales of the Levi's 501 will go to MAF to champion HIV & AIDS related awareness. We call on you to support the cause, because together we can bring hope to those who are affected.

Advertising Agency: Eyescream Production, Kuala Lumpur, Malaysia
Creative Director: Marcus Loo
Design Director: Benji Lum
Copywriter / Account Director: Yamin Shafie
Photographer: Xpose Photography

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the jeans is folded into a shape of the red ribbon....

duh...

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