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Levi's: Firing squad
Originals never fit.
Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Via: I believe in adv
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Comments
dint get it
So what are they saying?
Wear our jeans in the wrong country and get shot?
Nice photo's (kind of), but the idea is a few to many steps away from the execution (pun intended).
4/10
Your the one on the firing line. They are shooting you, in the other one, the cheerleaders are staring at you and so on. The viewer is the subject...
people who go against the status quo never fit in and gets persecuted. meh.. it's a boring idea.
i agree. idea is boring, execution not bad. however this one is kind of frightening and over the top
Fakes will think otherwise.
So if I wear Levi's I'm going to get put in jail the executed by a firing squad?! Well, I never cared much for being a cheerleader anyway.
This firing squad doesn't fit in, but I like the rest of the campaign. Only thing is, they seem to go back to the late 80s/early 90s campaign (on tv) with the 'rebels', the guy diving in the different swimming pools (shrink to fit) etcetera. I do believe there was a very similar printcampaign at that time; you see a bunch of old ladies looking angry at the camera, with the line "it's what the gardener wears". That is more or less pretty much the same....
I think it connotes that - The ones who are different i.e revolutionary, non-conformists wear Levis and thus dont fit the society. Is that the idea?
life's got just one figure of speech.....irony!
Took it way too far with this one. Wear our jeans and be executed by firing squad ... Come On!
Kevin Calero
kevincalero.com
The firing squad are not looking down the barrels of their rifles bar one. They are looking with their non-aiming eye so to speak. I imagine the message is, 'If you're going to be executed at least you'll look good in our jeans'. Still not too keen on it though.
WTF is this....????? i dint get it....the whole campain'. what is this BS????
Not as good as the new TaTU video. http://www.youtube.com/watch?v=jk-fu6KuPrY
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