Levi's Eco Jeans: White

Levi's Eco Jeans: White

Eco Jeans
100% organic cotton.
Levi's

Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Regional ECD: Steve Elrick
Art Director: Ross Ventress
Photographer: Simon Harsent
Production Support: Beacon Pix
Retoucher: Dave Phung / Procolor Imaging
Agency Producer: D'or Tey

Your rating: None Average: 4.1 (34 votes)

Comments

Submitted by bknowlden on Wed, 2008-01-23 00:53.

We'll probably see 'em in archive because they're so well executed, but the idea is pretty poor in my opinion.
--
brandon

www.brandonknowlden.com

Submitted by Evandro lima on Wed, 2008-01-23 10:38.

Hi brando hehehehehe I just agreed with you hehehe tipical archive. No the end of the world´s idea". By the way I digged at your adress. Nice job done.Quite nice and "real". anyaway. I´m a copy in Brazil . Who knows oneday we can do something togheter.

bye

Pauflies's picture
Submitted by Pauflies on Thu, 2008-01-24 04:27.

Nothing more to say... You've said it all.
http://pauflies.blogspot.com/

Submitted by Kateter on Wed, 2008-01-23 04:10.

definetly gonna get some awards cause of the execution.

but isn't jeans meant to be organic and eco? why are the people than shown as plants? shouldn't it be the other way around?

edit: now I get it... wearing this jeans makes you so cool that you start to vegetate on street corners.

NomadDCLXVI's picture
Submitted by NomadDCLXVI on Wed, 2008-01-23 04:00.

yeah, plants will feel very comfortable wearing this product

Submitted by B-Luv on Wed, 2008-01-23 05:00.

I love it!

Submitted by borges on Wed, 2008-01-23 06:40.

Ummmmm...i dont know.

otto54's picture
Submitted by otto54 on Wed, 2008-01-23 06:58.

There was an exactely the same editorial on a WAD Magazine.
Anyway very good idea and execution.

----------------------------
Advertising pass, pasta remain...

Submitted by hawkline on Wed, 2008-01-23 09:38.

Great job. I love it when people nit pick great work. Congrats.

Submitted by talkingisfree on Wed, 2008-01-23 09:44.

I don't like it. Good execution anyway.

Syd's picture
Submitted by Syd on Wed, 2008-01-23 10:49.

I can't say that it's bad. But, personally, it creeps me out.

Syd's picture
Submitted by Syd on Wed, 2008-01-23 10:52.

oops. duplicate

Submitted by teenie on Wed, 2008-01-23 11:12.

This reminds me of the old Creepshow movie where Stephen King grows fungus all over his body and finally shoots himself in the head.

As for the concept, I don't get it. The clothes are made of natural cotton, not the wearer. Will they turn you into a plant? Is that an allergic reaction?

Submitted by iT-iS-i on Thu, 2008-01-24 02:36.

Heh-heh, my sentiments exactly... Wear the jeans and become a vegetable. Hmmm, the beautiful art
of vegetating...

Who turned the world upside down?

Jon-Paul Mountford's picture
Submitted by Jon-Paul Mountford on Thu, 2008-01-24 04:47.

Great photography/retouching.
Seen the idea many times, with animal/insect/balloon heads.
However any attempt to make something beutifull is always worthy in my eyes.

Mfirst though was, whoa he's been standing still for looong time.

www.jpmountford.com

Jon-Paul Mountford's picture
Submitted by Jon-Paul Mountford on Thu, 2008-01-24 04:52.

Great photography/retouching.
Seen the idea many times, with animal/insect/balloon heads.
However any attempt to make something beutifull is always worthy in my eyes.

My first though was, whoa he's been standing still for looong time.

www.jpmountford.com

Submitted by but_why on Thu, 2008-01-24 19:14.

Where's the logic in these eh? It's a shame they couldn't come up with a great idea and then art direct that as well.

Submitted by Margaret Gay on Mon, 2008-01-28 15:16.

I'm not wearing those Jeans...i'll end up at dirty corners looking like an overgrown marijuana plant! IDEA: a guy should have been wearing the jeans while walking. And pants leg is the actual jeans while the other pants leg is grass...
Must admit though...marijuana man has a great bod!