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Levi's Eco Jeans: White

Levi's Eco Jeans: White
Your rating: None Average: 4.4 (36 votes)

Eco Jeans
100% organic cotton.
Levi's

Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Regional ECD: Steve Elrick
Art Director: Ross Ventress
Photographer: Simon Harsent
Production Support: Beacon Pix
Retoucher: Dave Phung / Procolor Imaging
Agency Producer: D'or Tey

20 Comments

bknowlden's picture 3680 pencils

We'll probably see 'em in archive because they're so well executed, but the idea is pretty poor in my opinion.

Evandro lima's picture 142 pencils

Hi brando hehehehehe I just agreed with you hehehe tipical archive. No the end of the world´s idea". By the way I digged at your adress. Nice job done.Quite nice and "real". anyaway. I´m a copy in Brazil . Who knows oneday we can do something togheter.

bye

Pauflies's picture 213 pencils
Kateter's picture 2040 pencils

definetly gonna get some awards cause of the execution.

but isn't jeans meant to be organic and eco? why are the people than shown as plants? shouldn't it be the other way around?

edit: now I get it... wearing this jeans makes you so cool that you start to vegetate on street corners.

NomadDCLXVI's picture 419 pencils

yeah, plants will feel very comfortable wearing this product

dclxvi

B-Luv's picture 28 pencils

I love it!

-=Im the sum of my influences=-

borges's picture 66 pencils

Ummmmm...i dont know.

Art director Max Miranda
copywriter Kart Partlas
K§M IDEA

otto54's picture 381 pencils

There was an exactely the same editorial on a WAD Magazine.
Anyway very good idea and execution.

----------------------------
Advertising pass, pasta remain...

hawkline's picture 89 pencils

Great job. I love it when people nit pick great work. Congrats.

talkingisfree's picture 1677 pencils

I don't like it. Good execution anyway.

Syd's picture 74 pencils

I can't say that it's bad. But, personally, it creeps me out.

Syd's picture 74 pencils

oops. duplicate

teenie's picture 1906 pencils

This reminds me of the old Creepshow movie where Stephen King grows fungus all over his body and finally shoots himself in the head.

As for the concept, I don't get it. The clothes are made of natural cotton, not the wearer. Will they turn you into a plant? Is that an allergic reaction?

iT-iS-i's picture 1729 pencils

Heh-heh, my sentiments exactly... Wear the jeans and become a vegetable. Hmmm, the beautiful art
of vegetating...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

Jon-Paul Mountford's picture 863 pencils

Great photography/retouching.
Seen the idea many times, with animal/insect/balloon heads.
However any attempt to make something beutifull is always worthy in my eyes.

Mfirst though was, whoa he's been standing still for looong time.

www.jpmountford.com

Jon-Paul Mountford's picture 863 pencils

Great photography/retouching.
Seen the idea many times, with animal/insect/balloon heads.
However any attempt to make something beutifull is always worthy in my eyes.

My first though was, whoa he's been standing still for looong time.

www.jpmountford.com

but_why's picture 282 pencils

Where's the logic in these eh? It's a shame they couldn't come up with a great idea and then art direct that as well.

Margaret Gay's picture 144 pencils

I'm not wearing those Jeans...i'll end up at dirty corners looking like an overgrown marijuana plant! IDEA: a guy should have been wearing the jeans while walking. And pants leg is the actual jeans while the other pants leg is grass...
Must admit though...marijuana man has a great bod!

Guest commenter's picture

hi
how to know this orginal levis paint

Ali_Bakar's picture 8 pencils

Beautiful jeans design.But Most of the people like to wear Brazilian Jeans due to its variety of designs.

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