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Levi's Eco Jeans: Couple

Levi's Eco Jeans: Couple
Your rating: None Average: 6.1 (25 votes)

Eco Jeans
100% organic cotton.
Levi's

Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Regional ECD: Steve Elrick
Art Director: Ross Ventress
Photographer: Simon Harsent
Production Support: Beacon Pix
Retoucher: Dave Phung / Procolor Imaging
Agency Producer: D'or Tey

7 Comments

joestamp's picture 132 pencils
joestamp | Wed, 2008-01-23 04:51

great art direction and looks beautiful,
however i think the execution overshadows the idea!
not a groundbreaking idea - but great to look at!
congrats!

miguel's picture 36 pencils
miguel | Wed, 2008-01-23 07:29

don't like it. I expected more from these guys!!!
Good art direction.

54NN's picture 113 pencils
54NN | Wed, 2008-01-23 10:39

54NN
buena direccion, nada de idea!!

54NN

ramosraf's picture 119 pencils
ramosraf | Wed, 2008-01-23 10:50

This is stupid.

People are 100% organic...

Why plants?

rkdigital's picture 116 pencils
rkdigital | Mon, 2008-03-03 03:07

agreed, maybe they should use situation when jeans not on peoples
anyway nicely art direction and design

H.'s picture 32 pencils
H. | Thu, 2008-01-24 04:24

I love Levis from their twisted to engineered jeans. Therefore this type of art direction comes naturally for them. Art direction is superb. The background works well with the colour of the wear not too clean but usual what we see around us daily exactly what selling should be like, involving.

Success is the best revenge

Margaret Gay's picture 144 pencils
Margaret Gay | Mon, 2008-01-28 15:17

Why the dirty corners?

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