Levi's Eco Jeans: Couple

Eco Jeans
100% organic cotton.
Levi's

Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Regional ECD: Steve Elrick
Art Director: Ross Ventress
Photographer: Simon Harsent
Production Support: Beacon Pix
Retoucher: Dave Phung / Procolor Imaging
Agency Producer: D'or Tey

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7 comments

132 pencils

joestampWednesday, January 23, 2008 - 04:51

great art direction and looks beautiful,
however i think the execution overshadows the idea!
not a groundbreaking idea - but great to look at!
congrats!

36 pencils

miguelWednesday, January 23, 2008 - 07:29

don't like it. I expected more from these guys!!!
Good art direction.

115 pencils

54NNWednesday, January 23, 2008 - 10:39

54NN
buena direccion, nada de idea!!

54NN

115 pencils

ramosrafWednesday, January 23, 2008 - 10:50

This is stupid.

People are 100% organic...

Why plants?

116 pencils

rkdigitalMonday, March 3, 2008 - 03:07

agreed, maybe they should use situation when jeans not on peoples
anyway nicely art direction and design

32 pencils

H.Thursday, January 24, 2008 - 04:24

I love Levis from their twisted to engineered jeans. Therefore this type of art direction comes naturally for them. Art direction is superb. The background works well with the colour of the wear not too clean but usual what we see around us daily exactly what selling should be like, involving.

144 pencils

Margaret GayMonday, January 28, 2008 - 15:17

Why the dirty corners?

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