Levi's Copper Jeans: X-ray Male

"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructedwith metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Editor: Dave Phung
Photographer: Simon Harsent
Additional credits: Rebecca So, Xenia Tan,
Published: September 2007

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11 comments

kalpesh78's picture
kalpesh78
2580 pencils

love the art on these... simply superb

ideas....30 minutes nahi toh free.

kgeiger's picture
kgeiger
7012 pencils

Lots of jeans have metal rivets. Probably more so than people that have metal implants.

saidukaringa's picture
saidukaringa
273 pencils

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

fractalrene's picture
fractalrene
1506 pencils

Hmmm... It looked interesting, really, until I read the rationale.

alshi J's picture
alshi J

its alright idea... more interesting than most fashion stuff

the truth's picture
the truth

Truly boring.

washiam's picture
washiam
443 pencils

Amazing visul actully, but the idea.....hmmmmmm

washiam's picture
washiam
443 pencils

btw, it's effective for me... :P

zane's picture
zane

do one with wolverine !! LOL

mellowmarketer's picture
mellowmarketer
152 pencils

honestly. levis dont need to do any good adverts. Im still gonna buy Levi's

Guest's picture
Guest

i like that

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