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Levi's Copper Jeans: X-ray Male

Levi's Copper Jeans: X-ray Male
Your rating: None Average: 6.2 (19 votes)

"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructedwith metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Editor: Dave Phung
Photographer: Simon Harsent
Additional credits: Rebecca So, Xenia Tan,
Published: September 2007

Comments

kalpesh78's picture 1224 pencils
kalpesh78 | Sat, 2007-09-22 10:02

love the art on these... simply superb

ideas....30 minutes nahi toh free.

kgeiger's picture 5158 pencils
kgeiger | Sat, 2007-09-22 12:02

Lots of jeans have metal rivets. Probably more so than people that have metal implants.

saidukaringa's picture 220 pencils
saidukaringa | Sat, 2007-09-22 14:06

Please check some same old fun here

http://www.adidap.com/2006/09/10/funny-pamela-anderson-x-ray/

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Rene Fractal's picture 1430 pencils
Rene Fractal | Sat, 2007-09-22 18:26

Hmmm... It looked interesting, really, until I read the rationale.

alshi J's picture
Guest | Sun, 2007-09-23 02:56

its alright idea... more interesting than most fashion stuff

the truth's picture
Guest | Sun, 2007-09-23 23:10

Truly boring.

washiam's picture 443 pencils
washiam | Mon, 2007-09-24 04:03

Amazing visul actully, but the idea.....hmmmmmm

washiam's picture 443 pencils
washiam | Mon, 2007-09-24 04:06

btw, it's effective for me... :P

zane's picture
Guest | Mon, 2007-09-24 10:24

do one with wolverine !! LOL

mellowmarketer's picture 156 pencils
mellowmarketer | Tue, 2007-09-25 20:42

honestly. levis dont need to do any good adverts. Im still gonna buy Levi's

Guest's picture
Guest | Wed, 2007-09-26 02:44

i like that

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