Levi's Copper Jeans: X-ray Male
"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructedwith metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.
Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Editor: Dave Phung
Photographer: Simon Harsent
Additional credits: Rebecca So, Xenia Tan,
Published: September 2007
11 Comments
love the art on these... simply superb
ideas....30 minutes nahi toh free.
Lots of jeans have metal rivets. Probably more so than people that have metal implants.
Please check some same old fun here
http://www.adidap.com/2006/09/10/funny-pamela-anderson-x-ray/
Saidu Karinga
The Idiot
http://saidukaringa.yolasite.com/
Hmmm... It looked interesting, really, until I read the rationale.
its alright idea... more interesting than most fashion stuff
Truly boring.
Amazing visul actully, but the idea.....hmmmmmm
btw, it's effective for me... :P
do one with wolverine !! LOL
honestly. levis dont need to do any good adverts. Im still gonna buy Levi's
i like that