Levi's: Cartsurf

I may look fresh & green but I am ready to eat dirt.
Levi's Roadwear
Explore the collection at Levis.com

Advertising Agency: BBH, Singapore
Creative Director: Steve Elrick
Photographer: Ben Sullivan
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Designer: Tomaz Goh
Producer: D'or Tey
Production company: Minnow 11/RP Represents
Digital Copy: Douglas Hamilton
Illustrator: Kristal Melson
Producer: Amy Wong
Production company: Abant Works
Product Photography: Sam Tan
Videographer: Jeycob Carlson
Post-Production: Freeflow
Account Management: Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planning / Engagement Planning: Ayesha Walawalkar

January 2011


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Replace text with "Be Stupid" and you'll have a Diesel campaign.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah, well not the latest ones with the vivid backgrounds but the other ones, the grungy, street-like photography look like the direction many jeans brands are going to.

luispiter's picture
2756 pencils

its good.. i like it

writersblog's picture
553 pencils

Heading is a bit superfluous to my taste.

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