Agency Network: 
March 2008

Print advertisment created by Bartle Bogle Hegarty, United Kingdom for Levi's, within the category: Fashion.

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez

Comments (27)

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iT-iS-i's picture
Activity Score 1721

And then...

Add insult to injury by throwing salt on open wounds.

:: Put your ears against the ground so i can walk over what you heard::

whitespace's picture
Activity Score 1953

Did he pop a woodie in his ultra-tight jeans?

Have Heart's picture
Have Heart
Activity Score 922


kurtberengeiger's picture
Activity Score 7318

I don't get it. I prefer jeans that fit...

clanofmiller's picture
Activity Score 27

After going through the campaign shots again and reading some of the comments, I think I finally get the idea.
You are the Original by wearing Levi's jeans, which set you apart, or do they? How are you original in Levi's jeans these days is beyond me, almost everyone wore/wears them. The only thing this campaign evokes in me is that these jeans just don't fit your ass, and indeed they don't. This campaign never fitted.

skeMaMen's picture
Activity Score 428

I agree... this is good work but anti-promotion...

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

miko1aj's picture
Activity Score 3086

excellent campaign. Good benefit, good insight, simple and intelligent. I like that.

niranjanhg's picture
Activity Score 211

Can anyone please explain this,,,,please..

hartspueler's picture
Activity Score 296

finally got it, i think. originals - such as innovative persons - never really fit into normal society (that's why people look shocked or down at progatonist). and levis original jeans also don't fit - they're loose, baggy etc. got it?

Mr.Top's picture
Activity Score 728

the don't fit on society... but of course they fit on your legs. Thats the word play...

Kateter's picture
Activity Score 2029

I get the concept, I get the subjective POV, I get the heritage thing...
but this is still really really boring. they should take it much further.

right now it's back to 50's with rock-a-billy rebels and stuff...

plus, are the cheerleaders from the same series?
looks awkward...

Zeus's picture
Activity Score 906

WTF is this....????? i dint get it....the whole campain'. what is this BS????

phoamcor's picture
Activity Score 1284

Lame, lame, lame campaign.

Kateter's picture
Activity Score 2029

by the way... did anyone notice a vertical Levi's authorised store banner on the left side of this page?

not a coincidence, I presume :-)

joelapompe's picture
Activity Score 3851

And what about these ones :
same idea... / Facebook : Joelapompe

Ad_Man's picture
Activity Score 826

i think, those are different.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Kateter's picture
Activity Score 2029

yep, different idea.

j4son's picture
Activity Score 266

Poor campaign

Seriousness is the only refuge of the shallow:)

Ad_Man's picture
Activity Score 826

i liked only half of the campaign. cheerleaders, dad and this. the others, too forced.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

man thurd's picture
man thurd
Activity Score 76

Shut the fuck

smilepig's picture
Activity Score 254

guys too difficult to get.I agree that this day noone thinks wearing jean means you are the rebel ? I prefer the campaign that they show they invented the coin pocket.
so what's the answer for this campaign??

sonucoues2002's picture
Activity Score 804

i think there is a liitle bit of humor in it
good ad

sooraj's picture
Activity Score 14

excellent concept. a little over the top... but hey... sometimes you have to put in a little tinge of curiosity to make an ad attractive..GOOD JOB DUDE

deepa's picture
Activity Score 10

hmmmm...... after getting it, i guess its nice

rhs's picture
Activity Score 13

Levi's never fit. Go buy some Diesel or other shit.

nehasharma's picture
Activity Score 26

whats this
can anybody explain please

Cack_on_my_gladdis's picture
Activity Score 51

where are the jeans? Ah, I get it. They haven't shown them because they look like crappy Levi's jeans. Who still wears denim? My dad.