27 comments

iT-iS-i's picture
1725 pencils
iT-iS-i

And then...

Add insult to injury by throwing salt on open wounds.

:: Put your ears against the ground so i can walk over what you heard::

whitespace's picture
1957 pencils
whitespace

Did he pop a woodie in his ultra-tight jeans?

Have Heart's picture
922 pencils
Have Heart

Great!

kgeiger's picture
6767 pencils
kgeiger

I don't get it. I prefer jeans that fit...

clanofmiller's picture
27 pencils
clanofmiller

After going through the campaign shots again and reading some of the comments, I think I finally get the idea.
You are the Original by wearing Levi's jeans, which set you apart, or do they? How are you original in Levi's jeans these days is beyond me, almost everyone wore/wears them. The only thing this campaign evokes in me is that these jeans just don't fit your ass, and indeed they don't. This campaign never fitted.

skeMaMen's picture
426 pencils
skeMaMen

I agree... this is good work but anti-promotion...

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

miko1aj's picture
3068 pencils
miko1aj

excellent campaign. Good benefit, good insight, simple and intelligent. I like that.

niranjanhg's picture
211 pencils
niranjanhg

Can anyone please explain this,,,,please..

hartspueler's picture
298 pencils
hartspueler

finally got it, i think. originals - such as innovative persons - never really fit into normal society (that's why people look shocked or down at progatonist). and levis original jeans also don't fit - they're loose, baggy etc. got it?

Mr.Top's picture
728 pencils
Mr.Top

the don't fit on society... but of course they fit on your legs. Thats the word play...

Kateter's picture
2028 pencils
Kateter

I get the concept, I get the subjective POV, I get the heritage thing...
but this is still really really boring. they should take it much further.

right now it's back to 50's with rock-a-billy rebels and stuff...

plus, are the cheerleaders from the same series?
looks awkward...

Zeus's picture
914 pencils
Zeus

WTF is this....????? i dint get it....the whole campain'. what is this BS????

phoamcor's picture
1286 pencils
phoamcor

Lame, lame, lame campaign.

Kateter's picture
2028 pencils
Kateter

by the way... did anyone notice a vertical Levi's authorised store banner on the left side of this page?

not a coincidence, I presume :-)

Ad_Man's picture
832 pencils
Ad_Man

i think, those are different.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Kateter's picture
2028 pencils
Kateter

yep, different idea.

j4son's picture
266 pencils
j4son

Poor campaign

Seriousness is the only refuge of the shallow:)

Ad_Man's picture
832 pencils
Ad_Man

i liked only half of the campaign. cheerleaders, dad and this. the others, too forced.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

man thurd's picture
76 pencils
man thurd

Shut the fuck

smilepig's picture
254 pencils
smilepig

guys too difficult to get.I agree that this day noone thinks wearing jean means you are the rebel ? I prefer the campaign that they show they invented the coin pocket.
so what's the answer for this campaign??

sonucoues2002's picture
804 pencils
sonucoues2002

i think there is a liitle bit of humor in it
good ad

sooraj's picture
14 pencils
sooraj

excellent concept. a little over the top... but hey... sometimes you have to put in a little tinge of curiosity to make an ad attractive..GOOD JOB DUDE

deepa's picture
10 pencils
deepa

hmmmm...... after getting it, i guess its nice

rhs's picture
13 pencils
rhs

Levi's never fit. Go buy some Diesel or other shit.

nehasharma's picture
26 pencils
nehasharma

whats this
can anybody explain please

Cack_on_my_gladdis's picture
51 pencils
Cack_on_my_gladdis

where are the jeans? Ah, I get it. They haven't shown them because they look like crappy Levi's jeans. Who still wears denim? My dad.