Levi's: Audience

Great!

After going through the campaign shots again and reading some of the comments, I think I finally get the idea.
You are the Original by wearing Levi's jeans, which set you apart, or do they? How are you original in Levi's jeans these days is beyond me, almost everyone wore/wears them. The only thing this campaign evokes in me is that these jeans just don't fit your ass, and indeed they don't. This campaign never fitted.

excellent campaign. Good benefit, good insight, simple and intelligent. I like that.

finally got it, i think. originals - such as innovative persons - never really fit into normal society (that's why people look shocked or down at progatonist). and levis original jeans also don't fit - they're loose, baggy etc. got it?

I get the concept, I get the subjective POV, I get the heritage thing...
but this is still really really boring. they should take it much further.

right now it's back to 50's with rock-a-billy rebels and stuff...

plus, are the cheerleaders from the same series?
looks awkward...

Lame, lame, lame campaign.

And what about these ones :
http://www.joelapompe.net/2007/10/05/wow-effect-regardez-moi-dans-les-...
same idea...

http://www.joelapompe.net / Facebook : Joelapompe

i liked only half of the campaign. cheerleaders, dad and this. the others, too forced.

guys too difficult to get.I agree that this day noone thinks wearing jean means you are the rebel ? I prefer the campaign that they show they invented the coin pocket.
so what's the answer for this campaign??

excellent concept. a little over the top... but hey... sometimes you have to put in a little tinge of curiosity to make an ad attractive..GOOD JOB DUDE

Levi's never fit. Go buy some Diesel or other shit.