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Levi's: Audience
Originals never fit.
Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Via: I believe in adv
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And then...
Add insult to injury by throwing salt on open wounds.
Did he pop a woodie in his ultra-tight jeans?
Great!
I don't get it. I prefer jeans that fit...
After going through the campaign shots again and reading some of the comments, I think I finally get the idea.
You are the Original by wearing Levi's jeans, which set you apart, or do they? How are you original in Levi's jeans these days is beyond me, almost everyone wore/wears them. The only thing this campaign evokes in me is that these jeans just don't fit your ass, and indeed they don't. This campaign never fitted.
I agree... this is good work but anti-promotion...
Design with no knowledge about printing, it's not design!
excellent campaign. Good benefit, good insight, simple and intelligent. I like that.
Can anyone please explain this,,,,please..
finally got it, i think. originals - such as innovative persons - never really fit into normal society (that's why people look shocked or down at progatonist). and levis original jeans also don't fit - they're loose, baggy etc. got it?
the don't fit on society... but of course they fit on your legs. Thats the word play...
I get the concept, I get the subjective POV, I get the heritage thing...
but this is still really really boring. they should take it much further.
right now it's back to 50's with rock-a-billy rebels and stuff...
plus, are the cheerleaders from the same series?
looks awkward...
WTF is this....????? i dint get it....the whole campain'. what is this BS????
Lame, lame, lame campaign.
by the way... did anyone notice a vertical Levi's authorised store banner on the left side of this page?
not a coincidence, I presume :-)
And what about these ones :
http://www.joelapompe.net/2007/10/05/wow-effect-regardez-moi-dans-les-...
same idea...
http://www.joelapompe.net / Facebook : Joelapompe
i think, those are different.
yep, different idea.
Poor campaign
Seriousness is the only refuge of the shallow:)
i liked only half of the campaign. cheerleaders, dad and this. the others, too forced.
Shut the fuck
guys too difficult to get.I agree that this day noone thinks wearing jean means you are the rebel ? I prefer the campaign that they show they invented the coin pocket.
so what's the answer for this campaign??
i think there is a liitle bit of humor in it
good ad
excellent concept. a little over the top... but hey... sometimes you have to put in a little tinge of curiosity to make an ad attractive..GOOD JOB DUDE
hmmmm...... after getting it, i guess its nice
Levi's never fit. Go buy some Diesel or other shit.
whats this
can anybody explain please
where are the jeans? Ah, I get it. They haven't shown them because they look like crappy Levi's jeans. Who still wears denim? My dad.