Levi's: Audience

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez

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iT-iS-i's picture
1721 pencils

And then...

Add insult to injury by throwing salt on open wounds.

:: Put your ears against the ground so i can walk over what you heard::

whitespace's picture
1953 pencils

Did he pop a woodie in his ultra-tight jeans?

Have Heart's picture
Have Heart
922 pencils


kgeiger's picture
7085 pencils

I don't get it. I prefer jeans that fit...

clanofmiller's picture
27 pencils

After going through the campaign shots again and reading some of the comments, I think I finally get the idea.
You are the Original by wearing Levi's jeans, which set you apart, or do they? How are you original in Levi's jeans these days is beyond me, almost everyone wore/wears them. The only thing this campaign evokes in me is that these jeans just don't fit your ass, and indeed they don't. This campaign never fitted.

skeMaMen's picture
426 pencils

I agree... this is good work but anti-promotion...

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

miko1aj's picture
3097 pencils

excellent campaign. Good benefit, good insight, simple and intelligent. I like that.

niranjanhg's picture
211 pencils

Can anyone please explain this,,,,please..

hartspueler's picture
296 pencils

finally got it, i think. originals - such as innovative persons - never really fit into normal society (that's why people look shocked or down at progatonist). and levis original jeans also don't fit - they're loose, baggy etc. got it?

Mr.Top's picture
728 pencils

the don't fit on society... but of course they fit on your legs. Thats the word play...

Kateter's picture
2020 pencils

I get the concept, I get the subjective POV, I get the heritage thing...
but this is still really really boring. they should take it much further.

right now it's back to 50's with rock-a-billy rebels and stuff...

plus, are the cheerleaders from the same series?
looks awkward...

Zeus's picture
912 pencils

WTF is this....????? i dint get it....the whole campain'. what is this BS????

phoamcor's picture
1284 pencils

Lame, lame, lame campaign.

Kateter's picture
2020 pencils

by the way... did anyone notice a vertical Levi's authorised store banner on the left side of this page?

not a coincidence, I presume :-)

Ad_Man's picture
828 pencils

i think, those are different.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Kateter's picture
2020 pencils

yep, different idea.

j4son's picture
266 pencils

Poor campaign

Seriousness is the only refuge of the shallow:)

Ad_Man's picture
828 pencils

i liked only half of the campaign. cheerleaders, dad and this. the others, too forced.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

man thurd's picture
man thurd
76 pencils

Shut the fuck

smilepig's picture
254 pencils

guys too difficult to get.I agree that this day noone thinks wearing jean means you are the rebel ? I prefer the campaign that they show they invented the coin pocket.
so what's the answer for this campaign??

sonucoues2002's picture
804 pencils

i think there is a liitle bit of humor in it
good ad

sooraj's picture
14 pencils

excellent concept. a little over the top... but hey... sometimes you have to put in a little tinge of curiosity to make an ad attractive..GOOD JOB DUDE

deepa's picture
10 pencils

hmmmm...... after getting it, i guess its nice

rhs's picture
13 pencils

Levi's never fit. Go buy some Diesel or other shit.

nehasharma's picture
26 pencils

whats this
can anybody explain please

Cack_on_my_gladdis's picture
51 pencils

where are the jeans? Ah, I get it. They haven't shown them because they look like crappy Levi's jeans. Who still wears denim? My dad.

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