Spanky's picture
4901 pencils

looks like it was art directed by a copywriter. and vice versa.

nycCreative's picture
98 pencils

this line is so bad, i cant even write down how bad i think it is...its like, beyond bad...are they trying to be funny?..cute?..smart?...awful..

tjb1970's picture
491 pencils

i think the line is great. very on point.

itch's picture
806 pencils

this copy is not that impressive like the other two.

* it's not how good you are. it's how good you want it to be *

everartz's picture
7611 pencils

i wish i viewed it in thumdnail only...

| Everartz |

Have Heart's picture
Have Heart
922 pencils

I really like the first line. The other two are horrible.

Beatboxer's picture
1519 pencils

I really like the copy. Amazing thought.

Actually, I agree with what is said. They don't want it to be cute, smart, funny or awful, they are just showing us another perspective, a different point of view. If you think deeply about it, it's also ok to laugh when somebody is dying.


Guest star's picture
Guest star

the guy on the picture's the one who's dying, right?

audkitten's picture

They're saying it's okay to feel other emotions, not just grief.

The concept is strong, the art could be better.

tjb1970's picture
491 pencils

do people not get that the point here is that when someone is dying, they might actually want to laugh? they might not want to spend their last days alone and depressed? this seems like such a nice message that it's hard for me to understand the criticism. you can argue whether the execution is the best, but i don't think the central idea is one people should have an issue with.

bondagenikkole's picture
32 pencils

uhmm i dont think its ok no its not

PeterAlfred's picture
2 pencils

very nice Campain. Who can tell me what is the name of the photographer?

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