Levi Strauss Roadwear: Concert

I am 500 miles south of normal and I'm not turning back.
Levi's Roadwear
Explore the collection at Levis.com

Advertising Agency: BBH, Singapore
Creative Director: Steve Elrick
Photographer: Ben Sullivan
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Designer: Tomaz Goh
Producer: D'or Tey
Production company: Minnow 11/RP Represents
Digital Copy: Douglas Hamilton
Illustrator: Kristal Melson
Producer: Amy Wong
Production company: Abant Works
Product Photography: Sam Tan
Videographer: Jeycob Carlson
Post-Production: Freeflow
Account Management: Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planning / Engagement Planning: Ayesha Walawalkar

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6 comments

lahaff's picture
lahaff
1520 pencils

The others are quite nice in conveying Jack Kerouac's On the road-feeling but this doesn't make any sense.

smartar's picture
smartar
54 pencils

diesel

luispiter's picture
luispiter
2756 pencils

mmmm its the copy the diesel

mikeelrapido's picture
mikeelrapido
1929 pencils

exactly, poor copy

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writersblog's picture
writersblog
556 pencils

Ah, rocker speak. No.

the_lizard_king's picture
the_lizard_king
1257 pencils

Absolutely average campaign! Really didn't impress me much!

And then GOD said...
Let there be creativity!!!

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