Levi Strauss Roadwear: Bonfire

I am strong enough to weather any storm. Bring on the great unknown.
Levi's Roadwear
Explore the collection at Levis.com

Advertising Agency: BBH, Singapore
Creative Director: Steve Elrick
Photographer: Ben Sullivan
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Designer: Tomaz Goh
Producer: D'or Tey
Production company: Minnow 11/RP Represents
Digital Copy: Douglas Hamilton
Illustrator: Kristal Melson
Producer: Amy Wong
Production company: Abant Works
Product Photography: Sam Tan
Videographer: Jeycob Carlson
Post-Production: Freeflow
Account Management: Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planning / Engagement Planning: Ayesha Walawalkar

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6 comments

Cutarica's picture
Cutarica
3443 pencils

copy...too...long...and...lame...

Fryzero's picture
Fryzero
36 pencils

agree and no need to add some mystery bs on a jean brand..

luispiter's picture
luispiter
2756 pencils

ahhhh what??

writersblog's picture
writersblog
556 pencils

yawn

spinsarah's picture
spinsarah
110 pencils

Despite the other comments, ads like this really appeal to people my age... Which is obviously the target audience of these Levi Ads. I dig it. And I know plenty of other people that would to.

JonnyyRamone's picture
JonnyyRamone
141 pencils

Kind of threading close to Dickie's 874 campaign. I know they aren't as established as Levis in Singapore but for someone who does know both brands it kinda makes me want to get a pair of Dickies more

http://media.graphis.com/LEGACY-FILES/cfe/48_advertisingannual2012/172...

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