Levi Strauss: Care Tag For Our Planet
Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levi’s clothing care tags into a communications medium. Come January, the Levi’s brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.
Advertising Agency: BBDO West, San Francisco
Executive Creative Directors: Jim Lesser, Jon Soto
Creative Director / Copywriter: Mike Barti
Art Directors: Heward Jue, Melanie Barti
Account Team: Elana Shea, Kate Lennon
Print Producer: Owen Bly
15 Comments
LOL,
that's nice.....
This is great.
very nice.
It's cooooool.
Simple and ok.
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
kewl!!
they showed me a picture & i laughed
dignity has never been photographed
Smart!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Booring.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Yeah, not as fun as a gorilla playing the drums, one of the stupidest ads of all time.
This is the best thing I've seen from this campaign, and it's not very good.
+++
"I love some things, and don't love some other things."
last line is a little bit long. "and care for our planet" could be discarded. nice message anyway, considering it will be printed inside the jeans...
YES!
Lame, feel-good messaging that is meaningless. Goodwill is crap, why not suggest a decent charity like The Salvation Army?
That is bad. Like very bad.
It's exactly what you are expecting it to be. No surprise. No fun. No cleverness.
Boring.
simple and cool
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~