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Levi Strauss: Care Tag For Our Planet

Levi Strauss: Care Tag For Our Planet
Your rating: None Average: 6.5 (30 votes)

Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levi’s clothing care tags into a communications medium. Come January, the Levi’s brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.

Advertising Agency: BBDO West, San Francisco
Executive Creative Directors: Jim Lesser, Jon Soto
Creative Director / Copywriter: Mike Barti
Art Directors: Heward Jue, Melanie Barti
Account Team: Elana Shea, Kate Lennon
Print Producer: Owen Bly

Comments

Guest's picture
Guest | Thu, 2009-10-22 21:44

LOL,

that's nice.....

Guest's picture
Guest | Thu, 2009-10-22 22:08
10

This is great.

hagemony's picture 270 pencils
hagemony | Fri, 2009-10-23 00:12

very nice.

Guest's picture
Guest | Fri, 2009-10-23 00:59

It's cooooool.

mikeelrapido's picture 859 pencils
mikeelrapido | Fri, 2009-10-23 02:14

Simple and ok.

<--------SexInAds-------->
http://sexinads.tumblr.com

tirthomitro's picture 1000 pencils
tirthomitro | Fri, 2009-10-23 02:18

kewl!!

royschellekens's picture 91 pencils
royschellekens | Fri, 2009-10-23 02:34

Smart!

Juan Cabral's picture 719 pencils
Juan Cabral | Fri, 2009-10-23 03:12

Booring.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest | Fri, 2009-10-23 07:06

Yeah, not as fun as a gorilla playing the drums, one of the stupidest ads of all time.

sirvan's picture 7334 pencils
sirvan | Fri, 2009-10-23 07:31

This is the best thing I've seen from this campaign, and it's not very good.

+++

"I love everything"

gravity's picture 154 pencils
gravity | Fri, 2009-10-23 08:19

last line is a little bit long. "and care for our planet" could be discarded. nice message anyway, considering it will be printed inside the jeans...

federo's picture 709 pencils
federo | Fri, 2009-10-23 10:53

YES!

CHISPA's picture 27 pencils
CHISPA | Fri, 2009-10-23 12:42

ese recurso ya fue...

Guest's picture
Guest | Fri, 2009-10-23 13:48

Lame, feel-good messaging that is meaningless. Goodwill is crap, why not suggest a decent charity like The Salvation Army?

Guest's picture
Guest | Fri, 2009-10-23 16:43

That is bad. Like very bad.
It's exactly what you are expecting it to be. No surprise. No fun. No cleverness.

Boring.

rolling.stone's picture 1164 pencils
rolling.stone | Thu, 2009-10-29 06:29

simple and cool

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~ Quite obviously, I have gathered no moss ! ~

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