PRESENTSFashion

Levi Strauss: Care Tag For Our Planet

Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levi’s clothing care tags into a communications medium. Come January, the Levi’s brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.

Advertising Agency: BBDO West, San Francisco
Executive Creative Directors: Jim Lesser, Jon Soto
Creative Director / Copywriter: Mike Barti
Art Directors: Heward Jue, Melanie Barti
Account Team: Elana Shea, Kate Lennon
Print Producer: Owen Bly

15 comments

Guest's picture
Guest

LOL,

that's nice.....

Guest's picture
Guest

This is great.

hagemony's picture
hagemony
335 pencils

very nice.

Guest's picture
Guest

It's cooooool.

mikeelrapido's picture
mikeelrapido
1929 pencils

Simple and ok.

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tirthomitro's picture
tirthomitro
2728 pencils

kewl!!

they showed me a picture & i laughed
dignity has never been photographed

royschellekens's picture
royschellekens
390 pencils

Smart!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Juan Cabral's picture
Juan Cabral
709 pencils

Booring.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Yeah, not as fun as a gorilla playing the drums, one of the stupidest ads of all time.

sirvan's picture
sirvan
29870 pencils

This is the best thing I've seen from this campaign, and it's not very good.

+++

"I love some things, and don't love some other things."

gravity's picture
gravity
181 pencils

last line is a little bit long. "and care for our planet" could be discarded. nice message anyway, considering it will be printed inside the jeans...

federo's picture
federo
781 pencils

YES!

Guest's picture
Guest

Lame, feel-good messaging that is meaningless. Goodwill is crap, why not suggest a decent charity like The Salvation Army?

Guest's picture
Guest

That is bad. Like very bad.
It's exactly what you are expecting it to be. No surprise. No fun. No cleverness.

Boring.

rolling.stone's picture
rolling.stone
2740 pencils

simple and cool

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