L'Etudiant: Lifegard

Are you sure your career choice is the best fit?
Youth's got future

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Eric Lavenac
Photographer: Corbis
Art buyer: Claire Nicaise
Published: January 2011

18 comments

torches's picture
torches
86 pencils

Copy is a bit clunky

simonds08's picture
simonds08
598 pencils

I don't think the person drowning should have chosen to be a swimmer

sambuca's picture
sambuca
1066 pencils

that dude has a weird foot...

andylefty's picture
andylefty
4539 pencils

This immediately comes to mind http://adsoftheworld.com/media/ambient/jobsintownde_petrol_pump.

It makes this otherwise okay ad less impressive.

atb2005's picture
atb2005
13567 pencils

The Jobs In Town campaign is different. It's not the same concept. In that campaign the people are good at what they do; they are just not happy.

Here, we have someone who's not good at what he's supposed to do.

atb2005's picture
atb2005
13567 pencils

A very old concept. But nice execution.

Here's an old ambient (same concept) that I like: http://adsoftheworld.com/media/ambient/monstercom_wrong_job_fireman

pierrelastname's picture
pierrelastname
2869 pencils

nothing fresh.... one more of thousands similar ideas....

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

old idea nont so bad execution

leprofesseur's picture
leprofesseur
9 pencils

This one wasnt the best of the set, to me

http://nextbuzz.net/letudiant-etes-vous-vraiment-fait-pour-le-metier-q...

Astronaut win - Horse & fireman runner up to me !

Billybell's picture
Billybell
373 pencils

Nice photo. weak idea.

dean viii's picture
dean viii
1676 pencils

Idea has been done and weak execution. Just not funny.

Lazarus's picture
Lazarus
1538 pencils

Not good.

shahidali's picture
shahidali
4069 pencils

Like it for simple reasons of advertising:-)

shahid

flurl's picture
flurl
97 pencils

Love the idea, but the copy is a bit see-say.

I'd have simply had it say something along the lines of "New careers at _________"
Very straight and simple.

copycopycopy's picture
copycopycopy
148 pencils

Very old idea.

jackblack's picture
jackblack
2328 pencils

What a pussy. Get into the friggin water!

fotdot's picture
fotdot
673 pencils

I think this is not good.

estelle's picture
estelle
24 pencils

student work :)

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