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Lifegard

Agency: 
Published/Aired: 
January 2011
14949
Description: 

Print advertisment created by Y&R, France for L'Etudiant, within the category: Professional Services.

Are you sure your career choice is the best fit?
Youth's got future

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Eric Lavenac
Photographer: Corbis
Art buyer: Claire Nicaise

Comments (18)

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Highest Rated

sambuca's picture
sambuca
Activity Score 1066

that dude has a weird foot...

torches's picture
torches
Activity Score 86

Copy is a bit clunky

simonds08's picture
simonds08
Activity Score 598

I don't think the person drowning should have chosen to be a swimmer

sambuca's picture
sambuca
Activity Score 1066

that dude has a weird foot...

andylefty's picture
andylefty
Activity Score 4535

This immediately comes to mind http://adsoftheworld.com/media/ambient/jobsintownde_petrol_pump.

It makes this otherwise okay ad less impressive.

atb2005's picture
atb2005
Activity Score 13557

The Jobs In Town campaign is different. It's not the same concept. In that campaign the people are good at what they do; they are just not happy.

Here, we have someone who's not good at what he's supposed to do.

atb2005's picture
atb2005
Activity Score 13557

A very old concept. But nice execution.

Here's an old ambient (same concept) that I like: http://adsoftheworld.com/media/ambient/monstercom_wrong_job_fireman

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing fresh.... one more of thousands similar ideas....

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

old idea nont so bad execution

leprofesseur's picture
leprofesseur
Activity Score 9

This one wasnt the best of the set, to me

http://nextbuzz.net/letudiant-etes-vous-vraiment-fait-pour-le-metier-q...

Astronaut win - Horse & fireman runner up to me !

Billybell's picture
Billybell
Activity Score 373

Nice photo. weak idea.

dean viii's picture
dean viii
Activity Score 1686

Idea has been done and weak execution. Just not funny.

Lazarus's picture
Lazarus
Activity Score 1536

Not good.

shahidali's picture
shahidali
Activity Score 4069

Like it for simple reasons of advertising:-)

shahid

flurl's picture
flurl
Activity Score 97

Love the idea, but the copy is a bit see-say.

I'd have simply had it say something along the lines of "New careers at _________"
Very straight and simple.

copycopycopy's picture
copycopycopy
Activity Score 148

Very old idea.

jackblack's picture
jackblack
Activity Score 2355

What a pussy. Get into the friggin water!

fotdot's picture
fotdot
Activity Score 673

I think this is not good.

estelle's picture
estelle
Activity Score 24

student work :)

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