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Comments (43)

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Highest Rated

Guest's picture
Guest

notting like that

Ney Frances's picture
Ney Frances
Activity Score 660

10/10 cause is so clever i can´t figure it

is there life before death?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i don't think my tinfoil hat is helping me, the aliens are messing with my vision now. run. save yourselves!

Minimum's picture
Minimum
Activity Score 1490

messing with your name too!!! It's backwards now! Noooooooooo!!

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
Activity Score 3516

omg. it's worse than i thought! thanks for pointing that out. *mumbles something to self then starts recounting all the paper clips*

Minimum's picture
Minimum
Activity Score 1490

...wait a minute...LOOK! THE THUMBNAILS ARE REBELLING! But maybe you can get some assistence from the post-its, you can stick your heads together

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Cron187's picture
Cron187
Activity Score 553

What is Horlicks?

Dick Huges's picture
Dick Huges
Activity Score 937

??????

vikthegreat's picture
vikthegreat
Activity Score 51

"no question is so difficult to answer as that to which the answer is obvious.
- george Bernard shaw

some fave it. some don’t!"

MUAHAHAHAHAHAHAHAHA!!!!!

each letter is actually the one before it in the alphabet.
they messed up the last line tho.. it should have been "some Have it. some don't"!! tsk tsk tsk..

vikthegreat's picture
vikthegreat
Activity Score 51

i got it first!!! na na na na nah!!!
:P

Ney Frances's picture
Ney Frances
Activity Score 660

nice you are a genius, so what the fuck are you doing in Ads??? we are all sumbags full of shalow culture!

is there life before death?

vikthegreat's picture
vikthegreat
Activity Score 51

hey Ney,
first of all, it's really sad that you think advertising doesnt require brains or doesnt applaud genius.
secondly, i think you meant to say "sCumbags" and "shalLow".
thirdly, dont generalise, speak for yourself.
peace man!

Ney Frances's picture
Ney Frances
Activity Score 660

a genius and a english teacher! nice you will never be unemployed!

and advertising is not for genius, only for pseudo ones! cause to know a little bit of everything makes you know nothing about one single thing!

is there life before death?

madasanadder's picture
madasanadder
Activity Score 12

Hey, Ney...(is that written backwards or something?) Gerrof him. You sound brilliant...why don't you use your 'pseudo' intellect and try deciphering the ad. If an ad like this doesn't challenge your intelligence...then nothing else will. So stop 'spotting the difference' in the Times, Sunday and do some real puzzles instead!

Cron187's picture
Cron187
Activity Score 553

Good for you. Still doesn't answer my question about what horlicks is. If an ad has to make you work that hard to figure out what it's saying and you still don't know what the product is, it is a horrible ad.

vikthegreat's picture
vikthegreat
Activity Score 51

horlicks is a drink for kids.. kinda like Milo... so i guess they're positioning it like it makes you smarter..

ooops's picture
ooops
Activity Score 448

agree.
their official site do speak their direction.

By the way, milo brand positioning more to sports drink. :)

purplesimon's picture
purplesimon
Activity Score 473

Horlicks is a drink for old people, not kids! It's like Ovaltine, a malted drink you make with hot milk or water.

Over here in the UK they are using a line: "How do they sleep at night" and show people like traffic wardens slapping a ticket on a car as soon as the owner is out of sight. There are several like this and they work.

This ad doesn't.

kre8's picture
kre8
Activity Score 989

what an absolute pile of shite.
how many people would understand this ad?
what is the relevance of horlicks here?
this has never run, and never will.
oh, it ran on aotw.
does it qualify?

ivan's picture
ivan

It does work for very narrow segment individuals. Maybe we are freaks, but I had fun time deciphering the message. I think as it was already mentioned. This ad should be placed in a science magazine to reach its target.

Minimum's picture
Minimum
Activity Score 1490

I think the way you react on a little challenge like this one demonstrates what YOUR stand about this one is. Most of us like a little puzzle once in a while when were sick of working. If you cant figure it out, please dont begin ravaging and cursing around. It just shows that you are person with little selfcontrol and patience.

I bit you goodday

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Ney Frances's picture
Ney Frances
Activity Score 660

consumers aren´t

is there life before death?

No fixed abode's picture
No fixed abode
Activity Score 380

Even after you told me how it worked, I still couldn't be bothered doing it. People don't really care about ads. If you think they will be impressed by your cleverness you are wrong.

When did advertising stop being about communication? Advertising is still a conversation. If I came up to you and garbled a bunch of incomprehensible shite like this you'd figure me for the homeless person who wrote the indoor outdoor ad, not sit me down for 5 minutes and try and decipher my message.

I hate you Kenny.

JPWrites's picture
JPWrites
Activity Score 238

More ads from India. What is this the beginning of a new uprising or something?

Dick Huges's picture
Dick Huges
Activity Score 937

nah... is just cannes season...

copywriter.txt's picture
copywriter.txt
Activity Score 828

Perfect

rainman's picture
rainman
Activity Score 267

how do you make a horlick?

pay her

sold's picture
sold
Activity Score 3305

no, this is not good.
i preeffr taht kdnid of tinhg wtih lretets.
tihs one hree is too mhuc froecd.
dnto you arege?

ooops's picture
ooops
Activity Score 448

wrong application.
the first alphabet and the last alphabet must be their own place
by the way, such execution also not related

drizae's picture
drizae
Activity Score 503

I thought it was another language. Whoops. I didn't know what Horlicks was either. Is it a proven smart drink? I think GBS would be rolling in his grave.

Fail Harder.

Global Cheese's picture
Global Cheese
Activity Score 80

Global Cheese

pooh

Rog's picture
Rog
Activity Score 6082

So... the Copywriter's name is actually Wfepcspup Spz!

>>>> That's not an ad. THIS is an ad.

drain bamaged's picture
drain bamaged
Activity Score 34

even a tonne of horlicks wont help kids or their mothers to decipher this ad...we culd get it 'cos it ws kinda logical reasonin..wonder y it is being hailed as a genius..most CDs wuld hav passed it off as a keypad malfunction.

standards's picture
standards
Activity Score 22

I'm a great fan of this site. But never found a need to register. However, I created an account so that I can make this post.

While it is a forum for anything ad related. Can the creatives who shamelessly post work up do a little quality control, rather than posting everything they have done. Even CRAP!

It just wastes everybody's time.

ivan's picture
ivan

I am supposedly screening the submissions. Unfortunately it is impossible to cater to everybody's needs. I suggest just skip ads that you don't think belong here.

alter ego's picture
alter ego
Activity Score 20

It's like pissing in your pants. You feel good having done it, but no one else have a clue why you are feeling so good.

Creatives behind this, I hereby cancel your leave application. Pls work overtime.

lynxfelinae's picture
lynxfelinae
Activity Score 12

"Some fave it"!! Superb irony, really, considering it's a product that purportedly makes you smarter. Obviously the team behind this ad don't 'fave' it.

pinkusfloydus's picture
pinkusfloydus
Activity Score 90

What a ripoff. Identical again to Mensa Singapore. They have done five ads. Maybe the creative team should rip those off too. When you are "getting inspired", why stop at two? Go the whole hog, boys.

maung's picture
maung
Activity Score 48

dmfwfs!!

Desi's picture
Desi
Activity Score 1052

The creative team needs to drink Horlicks.

aadi's picture
aadi
Activity Score 230

Seems like this ad was printed without a final copy check...

madasanadder's picture
madasanadder
Activity Score 12

hey busybodies...try decoding maung's comment!

Guest's picture
Guest

notting like that

Guest's picture
Guest

notting like that

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