Lesieur Frying Oil: Arm Wrestling

Advertising Agency: Klem Euro RSCG, Casablanca, Morocco
Creative Director: Christian Penichou
Art Director: Amine Radi Benjelloun
Copywriter: Jonathan Lereculeur
Photographer: Erik Gentet
Published: November 2011

18 comments

Billoughsby's picture
Billoughsby
5091 pencils

It's hideous, sure,
as anthropomorphic victuals
nearly always are
AND YET AND YET
I have to admit it made me smile,
and feel a glint of grudging affection
for the brand that would try something
this $%#@&!ing loopy:
Condiments throwing down
for dibs on a plate of fries.
BWOOHA!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sergeo_syd's picture
sergeo_syd
603 pencils

This is not loopy, it's lazy and boring. Seriously, just look at the elements, its a bit boring.

http://edictive.com - Film Production Management

Billoughsby's picture
Billoughsby
5091 pencils

(So... wanna arm wrestle for a plate of fries?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

andylefty's picture
andylefty
4539 pencils

Agree with above.

Hadrons's picture
Hadrons
5895 pencils

ditto. (I prefer mustard)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13389 pencils

Ditto x2

Ordozgoiti's picture
Ordozgoiti
235 pencils

This is any art director's nightmare, but I have to admit it made me smile too...

gadgets's picture
gadgets
1063 pencils

no way

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm not so bad for me. Maybe nothing special but something is good.

kleenex's picture
kleenex
31573 pencils

not really working for me.

Scooby-doo's picture
Scooby-doo
12 pencils

yum-yum!!!!

estelle's picture
estelle
24 pencils

Nice :)

mario17's picture
mario17
29 pencils

I am the referee, 3 2 1 GO !!!

iambusy's picture
iambusy
2219 pencils

timepass

busy.

Lazarus's picture
Lazarus
1538 pencils

No.

dreamsunlimited's picture
dreamsunlimited
3 pencils

arm wrestle-mustard sauce and tomato sauce !! enough to bring a smile..

ibek's picture
ibek
5 pencils

would be more fun with a ketchup/mayonnaise high five.

Amin Anari's picture
Amin Anari
2 pencils

If only the illustration didn't resemble body parts recently taken away from a fresh dead zombie ...

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