ptb's picture
20 pencils


Swissy's picture
44 pencils

Cool idea...funny.

klaussnow's picture
1675 pencils

ohhhhhhhhh, gotcha...took too long.

... its already been done...

Bundy Agency's picture
Bundy Agency
597 pencils

you or the ad

roman-schwienbacher.com's picture
1021 pencils

thank you now i know .....

mikelite's picture
1031 pencils

horrible line

theanc's picture
2781 pencils

I liked the line. But "BEWARE" is useless.


MarceloG's picture
820 pencils

Love the ad. Love the line.
In God I trust

erhanali's picture
368 pencils

Nice way to sell that product. good job guys.

"Everyday is one short life"


postman's picture
951 pencils

This is a good ad. Once I got it. Maybe I should get some sleep.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I just find the title to be very offensive.
Nowhere is there a mention or suggestion of anything "Italian" (or "husband" for that matter) in the ad.
I know it must be fun titling each ad, but sometimes it's just best left alone...

I can easily see how this could be a Middle Eastern household scenario where brutality against women are a cottage industry...

ivan's picture

I didn't name this one. The agency did. But he's clearly Southern Italian. :)

Spanky's picture
4899 pencils

it's not suggesting brutality against women. it's suggesting violence against a guy who's fucking your wife. italians are hot blooded. it'd take far less than a guy fucking their wife to set one off. i really don't think they'd be offended.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Well, we all know she's going to "get it" too, eventually.
But that's NOT my point. And I don't care whether or not "they" would be offended.
Read my first line. "I" find the title offensive. And I don't even have any Italian blood in me.
I just find this whole "branding" people business extremely irritating. It is a form of racism after all.
That's why I used the Middle Eastern analogy to show "my" ignorance and stereotype against men of that region, when in reality, that's not entirely true... I'm sure that irritated SOMEBODY!

ivan's picture

Some generalizations are true. Yes, Italians are hot blooded. Yes, Russians have a serious problem with organized crime. Yes, woman are not treated equal in the Middle East. This doesn't mean all Italians, Russians and Arabs are the same. It's not a PC thing to generalize, but it's completely rational. Bad and good traits can be generalized as long as they are that generalizations and not a rule or preconception. If I judge somebody by his nationality or race that's racism — I agree with you.

Btw, all American's so PC. ;)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Ohhhh, but that's where you're dead wrong!
Not all Americans are politically "correct". Just take a look at our President!! :D

theanc's picture
2781 pencils

Could be another title. But what´s the difference for the public? Ads don´t come with their title attached.
I can´t say the same for the awards´ jury. =)


hang-the-dj's picture
1262 pencils

I hate to be the first one to say it, but yes folks, this has been done.

Can't remember where I saw it, maybe Joe La Pompe can tell us who, when and where.

Rog's picture
6092 pencils

Old gag, like 'Mafia'. Passable. Good talent.
Let me guess. The Godfather trilogy's just been on tv?

>>>> That's not an ad. THIS is an ad.

Laurent's picture
289 pencils

great!!! I love these

no_comment's picture
55 pencils

yup, it's been done. saw this one on lürzers archive.

adsux's picture
50 pencils

i like!!

and so relevant to the product function!

Saltsea's picture
321 pencils

great ad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I think they did it on purpose, but this would read much better as "Coughs happen."

CreepingFeature's picture
244 pencils

NO! Not coughs happen. Cough happens is like shit happens. And shit is about to happen.

DilipRevar's picture
264 pencils

hahahah. like it

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