19 comments

Guest's picture
Guest

i know gues commenter and all.... but i dont get it....

up your game?

raise ur game to the next lvl in that kinda way? but why FAIL?

their tv commercial is straight forward, kinda like the axe ones in germany. but this?

macuser's picture
macuser
32 pencils

I don't really get this either. If you're supposed to "up your game" then why "Fail"?

Guest's picture
Guest

Worst shit to come out of South Africa's usually solid creative pool in a very long time. Fail.

Guest's picture
Guest
Guest's picture
Guest

The caption should be Pass, the girl is superb

Guest's picture
Guest

Yeah, I don't get it either.

teemitro's picture
teemitro
70 pencils

YES pls. pass her onto me

Domino's picture
Domino
42 pencils

"Fail" is used as a slang word for when something or someone is being "lame" or stupid, or when something is just plain cr*p. Basically you could attach "fail" to Tara Reid being an absolute knob when her top fell off. So if the girl in the ad has fail attached, the perfume must really enable you to strive for better.

Guest's picture
Guest

I'm sure that's how you sold it to the client anyway.
Unfortunately though, you're ad is more of a fail than the girl.

Guest's picture
Guest

exactly

Wordnerd's picture
Wordnerd
6662 pencils

?

Guest's picture
Guest

"Up your game." This girl, no matter how attractive she is, no longer meets your standards because you can get even better girls than that now.
I say FAIL to this advertisement though.

ruizigor's picture
ruizigor
10 pencils

Didn't know standards could get higher than this.... Those girls are hot as hell.

Guest's picture
Guest

that's the idea!

iraoksman's picture
iraoksman
155 pencils

trend suckers ! wow, at least she doesn't say "Nom nom nom, I can has your smell ?"

Texnartist's picture
Texnartist
225 pencils

seriously....

••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Guest's picture
Guest

really funny "fails" in http://failblog.org/

gunnstar's picture
gunnstar
18 pencils

Not good enough?

Guest's picture
Guest

this is too Meta-Innanetz for their target audience and it's too long of a walk for my ham sammich

Log in or register to post comments