Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Bikramjeet Ghosh, KT. Arun
Art Directors: V.Jeyananth
Copywriter: Melvin Jacob John
Illustrator: Salim
Photographer: Senthil
Published: February 2008
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38 Comments
ops!
but a little TOO bright retouching, well, that's just me.
that dosent sell the product... I didnt like it... like you all say BORING
i think it's pretty good, and much better than the MacBook Air envelope idea. i think this one's more creative :) thumbs up!
The MacBook envelope is much much better than this idea mate, don't get nuts and say stuff that isn't true.
Doin' it for the points
you can't say what i think is not true. it's just what i think, it's subjective. what you think is subjective too. it's just your personal judgment. mate.
Fair enough.
"Make a name, or be defamed"
Doin' it for the points
Very nice, makes you laugh!
But why is he scared of falling inside, he is not thaaat thin...
Jaggy, TBWA
Jaggy, MICA Ahmedabad
Done and better executed. A campaign for a cell phone. Anyone got the link?
Yes, seen it here a year ago or so. Was much better than this.
And before that for Diet Pepsi. It was an ambient where they had placed hazard witch-hats around the drain grill and placed a crumpled empty can of diet pepsi next to it on the floor. it looked like the pepsi-drinker fell thru the grill.
And before that it was done for diet coke, in print with a chick falling through.
The idea has been used alot to sell thin
-SCRATCH 'N' SNIFF
really nice ad
there u go
http://www.frederiksamuel.com/blog/images/sagem1.jpg
http://www.frederiksamuel.com/blog/images/sagem3.jpg
Now that's how it's done.
Doin' it for the points
yeah, a guy was looking behind a cupboard for his cell or so...
good one
Mukesh Lekhwani,
Grey worldwide
Mukesh Lekhwani
cool! showing one of the negative aspects of a slim notebook is genius. na it sucks
no no, no good
http://jazarah.net/
well, I'm not really a notebook freak but I'm still wondering: do people really buy these things cause of their thinness and lightness?
but nevermind.
ad sux.
been done also for wrist watches.
Yep, I twisted the products. It was actually a brand of wrist watch that used the same concept. Do you remember the brand?
swatch I believe.
not 100% sure though.
but it was in almost all books..
They should place a temporary ban on using the following product attributes: very thin, very fast, very strong, very wide...(im sure im missing some)
just to see what happens.
Hahahaha!! True!
Done for Cybershot:
http://www.adverbox.com/media/watermark.php?src=campaigns/2005/11/cybe...
And Slim Fast:
http://leighhouse.typepad.com/advergirl/images/slimfast.jpg
It´s the same idea!!!
can do better
Sagem used the same idea but executed it with much more subtlety to me: http://adsoftheworld.com/media/print/sagem_floorboards
Still like this one for the crisp photograph though.
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yeah well, they all are just ok. the art direction on this one could be better. product and logo placement is irritating.
I think the retouching suxs. The metal mesh is out in perspective. It doesn't match the floor. I mean, it looked like a pasted on job.
www.michaelwongcc.com
baaaad photoshop
its goot and u have to must think
Awesome! the ad reflects the brand. Lenovo = Lean Over. the guy is leaning over the drain. .The drain cover echoes the product. huhu
Oh yes, I saw the cell phone ad too in Thai. However, is it thiner than Mac air?
..good
..
Why show the negative side of it.
bushdlv
i was try its not going inside...
He should be looking for it but he seems scared, on the other hand great idea my friend. For the brand; you cant beat Mac Book Air.
Hi,
for notebooks thin and light is a valid selling point. The ad is nice, especially for an IT company, at least sth funy and difrent
Good Retouching Job and Nice creative.....Hats off salim (Retoucher) and the art director.... Keep going on ....
Good Retouching Job and Nice creative.....Hats off salim (Retoucher) and the art director.... Keep going on ....