Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Bikramjeet Ghosh, KT. Arun
Art Directors: V.Jeyananth
Copywriter: Melvin Jacob John
Illustrator: Salim
Photographer: Senthil
Published: February 2008
you can't say what i think is not true. it's just what i think, it's subjective. what you think is subjective too. it's just your personal judgment. mate.
Submitted by akharwatkar on Wed, 2008-03-26 09:42.
And before that for Diet Pepsi. It was an ambient where they had placed hazard witch-hats around the drain grill and placed a crumpled empty can of diet pepsi next to it on the floor. it looked like the pepsi-drinker fell thru the grill.
Comments
ops!
but a little TOO bright retouching, well, that's just me.
that dosent sell the product... I didnt like it... like you all say BORING
i think it's pretty good, and much better than the MacBook Air envelope idea. i think this one's more creative :) thumbs up!
The MacBook envelope is much much better than this idea mate, don't get nuts and say stuff that isn't true.
you can't say what i think is not true. it's just what i think, it's subjective. what you think is subjective too. it's just your personal judgment. mate.
Fair enough.
"Make a name, or be defamed"
Very nice, makes you laugh!
But why is he scared of falling inside, he is not thaaat thin...
Jaggy, TBWA
Done and better executed. A campaign for a cell phone. Anyone got the link?
Yes, seen it here a year ago or so. Was much better than this.
And before that for Diet Pepsi. It was an ambient where they had placed hazard witch-hats around the drain grill and placed a crumpled empty can of diet pepsi next to it on the floor. it looked like the pepsi-drinker fell thru the grill.
And before that it was done for diet coke, in print with a chick falling through.
The idea has been used alot to sell thin
-SCRATCH 'N' SNIFF
really nice ad
there u go
http://www.frederiksamuel.com/blog/images/sagem1.jpg
http://www.frederiksamuel.com/blog/images/sagem3.jpg
Now that's how it's done.
yeah, a guy was looking behind a cupboard for his cell or so...
good one
Mukesh Lekhwani,
Grey worldwide
cool! showing one of the negative aspects of a slim notebook is genius. na it sucks
nice look
no no, no good
http://jazarah.net/blog/
well, I'm not really a notebook freak but I'm still wondering: do people really buy these things cause of their thinness and lightness?
but nevermind.
ad sux.
been done also for wrist watches.
Yep, I twisted the products. It was actually a brand of wrist watch that used the same concept. Do you remember the brand?
swatch I believe.
not 100% sure though.
but it was in almost all books..
They should place a temporary ban on using the following product attributes: very thin, very fast, very strong, very wide...(im sure im missing some)
just to see what happens.
Hahahaha!! True!
Done for Cybershot:
http://www.adverbox.com/media/watermark.php?src=campaigns/2005/11/cybe...
And Slim Fast:
http://leighhouse.typepad.com/advergirl/images/slimfast.jpg
It´s the same idea!!!
can do better
Sagem used the same idea but executed it with much more subtlety to me: http://adsoftheworld.com/media/print/sagem_floorboards
Still like this one for the crisp photograph though.
Join the advertising orgy: http://advertisingpawn.com
yeah well, they all are just ok. the art direction on this one could be better. product and logo placement is irritating.
I think the retouching suxs. The metal mesh is out in perspective. It doesn't match the floor. I mean, it looked like a pasted on job.
"Bowww Wowww"
baaaad photoshop
its goot and u have to must think
Awesome! the ad reflects the brand. Lenovo = Lean Over. the guy is leaning over the drain. .The drain cover echoes the product. huhu
Oh yes, I saw the cell phone ad too in Thai. However, is it thiner than Mac air?
..good
Why show the negative side of it.
i was try its not going inside...
He should be looking for it but he seems scared, on the other hand great idea my friend. For the brand; you cant beat Mac Book Air.
Post new comment