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Lenovo: Thinnest

Lenovo: Thinnest
Your rating: None Average: 4.3 (24 votes)

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Bikramjeet Ghosh, KT. Arun
Art Directors: V.Jeyananth
Copywriter: Melvin Jacob John
Illustrator: Salim
Photographer: Senthil
Published: February 2008

Comments

vasiem_sid's picture 42 pencils

ops!

but a little TOO bright retouching, well, that's just me.

talay's picture 266 pencils

that dosent sell the product... I didnt like it... like you all say BORING

p.syche's picture 195 pencils

i think it's pretty good, and much better than the MacBook Air envelope idea. i think this one's more creative :) thumbs up!

Disco Munky's picture 3839 pencils

The MacBook envelope is much much better than this idea mate, don't get nuts and say stuff that isn't true.

Doin' it for the points

p.syche's picture 195 pencils

you can't say what i think is not true. it's just what i think, it's subjective. what you think is subjective too. it's just your personal judgment. mate.

Disco Munky's picture 3839 pencils

Fair enough.

"Make a name, or be defamed"

Doin' it for the points

JAGGY's picture 1396 pencils

Very nice, makes you laugh!
But why is he scared of falling inside, he is not thaaat thin...

Jaggy, TBWA

Jaggy, MICA Ahmedabad

sbr's picture 138 pencils

Done and better executed. A campaign for a cell phone. Anyone got the link?

Have Heart's picture 922 pencils

Yes, seen it here a year ago or so. Was much better than this.

akharwatkar's picture 79 pencils

And before that for Diet Pepsi. It was an ambient where they had placed hazard witch-hats around the drain grill and placed a crumpled empty can of diet pepsi next to it on the floor. it looked like the pepsi-drinker fell thru the grill.

TSW's picture 540 pencils

And before that it was done for diet coke, in print with a chick falling through.

The idea has been used alot to sell thin

-SCRATCH 'N' SNIFF

Disco Munky's picture 3839 pencils

Now that's how it's done.

Doin' it for the points

sumsum's picture 623 pencils

yeah, a guy was looking behind a cupboard for his cell or so...

Mukesh's picture 178 pencils

good one
Mukesh Lekhwani,
Grey worldwide

Mukesh Lekhwani

Wordnerd's picture 5288 pencils

cool! showing one of the negative aspects of a slim notebook is genius. na it sucks

ajay create's picture 40 pencils

nice look

jazarah's picture 1272 pencils

no no, no good

Kateter's picture 1816 pencils

well, I'm not really a notebook freak but I'm still wondering: do people really buy these things cause of their thinness and lightness?

but nevermind.
ad sux.
been done also for wrist watches.

sbr's picture 138 pencils

Yep, I twisted the products. It was actually a brand of wrist watch that used the same concept. Do you remember the brand?

Kateter's picture 1816 pencils

swatch I believe.
not 100% sure though.
but it was in almost all books..

SHAKENBAKE's picture 4 pencils

They should place a temporary ban on using the following product attributes: very thin, very fast, very strong, very wide...(im sure im missing some)

just to see what happens.

FlyingDogs's picture 972 pencils

Hahahaha!! True!

mexxxis's picture 38 pencils
kergu's picture 2734 pencils

can do better

Advertising Pawn's picture 423 pencils

Sagem used the same idea but executed it with much more subtlety to me: http://adsoftheworld.com/media/print/sagem_floorboards

Still like this one for the crisp photograph though.

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TrainRunner's picture 227 pencils

yeah well, they all are just ok. the art direction on this one could be better. product and logo placement is irritating.

puppiepoppy's picture 1582 pencils

I think the retouching suxs. The metal mesh is out in perspective. It doesn't match the floor. I mean, it looked like a pasted on job.

"Bowww Wowww"

abs's picture 37 pencils

baaaad photoshop

laksh08's picture 111 pencils

its goot and u have to must think

spyro_e82's picture 48 pencils

Awesome! the ad reflects the brand. Lenovo = Lean Over. the guy is leaning over the drain. .The drain cover echoes the product. huhu

sodomy's picture 266 pencils

Oh yes, I saw the cell phone ad too in Thai. However, is it thiner than Mac air?

kashcreative's picture 64 pencils

..good

..

bushdlv's picture 59 pencils

Why show the negative side of it.

bushdlv

nkad007's picture 96 pencils

i was try its not going inside...

alialli's picture 211 pencils

He should be looking for it but he seems scared, on the other hand great idea my friend. For the brand; you cant beat Mac Book Air.

Guest's picture
6

Hi,

for notebooks thin and light is a valid selling point. The ad is nice, especially for an IT company, at least sth funy and difrent

Guest's picture

Good Retouching Job and Nice creative.....Hats off salim (Retoucher) and the art director.... Keep going on ....

Guest's picture

Good Retouching Job and Nice creative.....Hats off salim (Retoucher) and the art director.... Keep going on ....

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