Lenovo ThinkPad: Liquid
Advertising Agency: Ogilvy & Mather, New York, USA
Via: kuteev
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10 Comments
how much water is too much? according to your ad, 61cc's. so the whole 378,000 gallons is kinda bullshit, wouldn't you say?
this is very cool.
so cool they use a mac to guide the test (00:39)
I'm not sure if it's a Mac, but it's definitely OS X. See the screen capture below. It looks like the enclosure is black. Could be a black Macbook or a Lenovo running OS X. It can, so why not?
AHHHHHHHAHAHAHAHHA, good catch.
... its already been done...
Snapped!
Never seen the brand or product before, but the keypad on the laptop looks remarkably like the one in KITT.
== Bring back fags, lard and the biff.
to me this campaign proves that it doesn't always work if you just transfer print into TV.
I like print a lot, but TVC's... but it's something totally wrong with the direction, or rhytm or something... somehow to me they don't have the persuasive power like prints do.
The whole water resistance laptop is very cool and interesting
But "how much water is too much" is not the best copy.
I think may be "how much PRESSURE is too much"
or even "hey, i bet your laptop can't do this"
is smarter than asking how much water is too much.
Without reading the fine print I thought they are running an ad campaign to destroy water. There are way too much water in this world, log in to anti-water website and sign a petition to destroy water before it's too late.
-Tung
--good idea is enemy of great idea
Looks great. Not sure if it's good though.
I see negative old spanky is being their usual inspiring self. Bet you're an absolute bundle of laughs to work with.
Pombooie - the idea is everything