ivan's picture

Ivan Raszl, admin of AotW

Spanky's picture
4899 pencils

how much water is too much? according to your ad, 61cc's. so the whole 378,000 gallons is kinda bullshit, wouldn't you say?

mikey's picture
16 pencils

this is very cool.

Mantufayo's picture
580 pencils

so cool they use a mac to guide the test (00:39)

ivan's picture

I'm not sure if it's a Mac, but it's definitely OS X. See the screen capture below. It looks like the enclosure is black. Could be a black Macbook or a Lenovo running OS X. It can, so why not?

Ivan Raszl, admin of AotW

klaussnow's picture
1675 pencils


... its already been done...

Maxwedge's picture
558 pencils

Never seen the brand or product before, but the keypad on the laptop looks remarkably like the one in KITT.

Kateter's picture
2029 pencils

to me this campaign proves that it doesn't always work if you just transfer print into TV.
I like print a lot, but TVC's... but it's something totally wrong with the direction, or rhytm or something... somehow to me they don't have the persuasive power like prints do.

panasit's picture
687 pencils

The whole water resistance laptop is very cool and interesting

But "how much water is too much" is not the best copy.
I think may be "how much PRESSURE is too much"
or even "hey, i bet your laptop can't do this"
is smarter than asking how much water is too much.

Without reading the fine print I thought they are running an ad campaign to destroy water. There are way too much water in this world, log in to anti-water website and sign a petition to destroy water before it's too late.

--good idea is enemy of great idea

Pombooie's picture
407 pencils

Looks great. Not sure if it's good though.

I see negative old spanky is being their usual inspiring self. Bet you're an absolute bundle of laughs to work with.

Pombooie - the idea is everything

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