Lenovo ThinkPad: Crashing
Advertising Agency: Ogilvy & Mather, New York, USA
Via: kuteev
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6 Comments
First I thought the description uses the word "crash" for operation stability while depicting a real crash, but it seems it's a real crash-proof notebook! At least they claim so.
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Omid
http://www.adseduction.com/
actually, they pose the question, "will it survive?" which they never answer. probably because it didn't. this whole campaign is bullshit.
WOW. This is amazing. really great piece of film.
i think we're supposed to believe that the data survived, judging by the final shot of the laptop on the ground (and flashes of images in the underwater spot). but I'm with you mr spanky - I think it's a tenuous demo. and it only works in film, not in print.
ok, I've just seen the rest of the campaign. I like the others more. I think my mind is changing.