Lenovo: Hand

Presenting the ThinkPad X300. The lightest, thinnest ThinkPad ever.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Gautam Dev
Art Director: Jeyananth Velusamy
Copywriter: Melvin Jacob John
Published: April 2008

17 comments

crsh1976's picture
crsh1976
14 pencils

It kinda yield zero reaction from me, it really is that boring.

NatalieM's picture
NatalieM
1687 pencils

I disagree. It's so simple yet it says a lot. Maybe it's been done before with other "thin" products, but it works.

josesupera's picture
josesupera
2 pencils

excelent! i like this...

Ed Mintone's picture
Ed Mintone
585 pencils

nice

Age's picture
Age
74 pencils

Macbook air? Perfect. Ops.

Age
www.propagandopropaganda.blogspot.com

funky_frogii's picture
funky_frogii
2536 pencils

good job.........

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

JAGGY's picture
JAGGY
1382 pencils

It neither says light, nor thin.

Jaggy, MICA Ahmedabad

Kateter's picture
Kateter
2029 pencils

true. really way-off.

mrtalented's picture
mrtalented
2173 pencils

old and boring.

theanc's picture
theanc
2781 pencils

And done for diet Pepsi.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

jsptrck404's picture
jsptrck404
437 pencils

amen jaggy. to the posters praising this work, please explain. exactly how does this ad say either light or thin? light because it's at the top of the page? so if i create an ad with mostly ground in the foreground leading up to an elephant at the horizon on the top of my page, that means that the elephant is light? try again. and how could it be thin. we don't know, the product is nowhere to be seen in the ad. want a nice way to show thin, look at apple's macbook air ad. your ad, ugh, boo.

| think small |

mallorca's picture
mallorca
10 pencils

I felt like the blank page on top was symbolizing the product. a sheet of paper is pretty light and thin....
works alright for me.

jsptrck404's picture
jsptrck404
437 pencils

i know what they were TRYING to do, but it still doesn't work.

you made that connection because you were actively thinking about it. that's why you're on this site, no? so if you expect people flipping through a magazine to stop and give it the same attention you just did, and make the same connection, keep dreaming.

| think small |

ortizon's picture
ortizon
74 pencils

i like it!

but there's something annoying me: why this rush to have the thinnest laptop? All companies are working on it and i see no utility in something so thin that if u blow it , it breaks.

Adi_'s picture
Adi_

na, really dry. agree with crsh1976... yields a zero reaction. sorry ogilvy b'lore, try harder.

fajariman's picture
fajariman
13 pencils
raavigeorgian's picture
raavigeorgian
2444 pencils

idon't know... i get a mixed feeling

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