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Lenovo: For those who do, 5

Lenovo: For those who do, 5
Your rating: None Average: 3.1 (16 votes)

We make the tools. You make them do.
Lenovo for those who do.
DoNetwork.com

Advertising Agency: Saatchi & Saatchi NY, USA
Art Buyer: Hillary Jackson
Art Director: Billy Veasey
Copywriter: Bill Carson
Photographer: Pete Barrett / Visu Artists
Published: November 2011

17 Comments

Roger Keynes's picture 4088 pencils
5

That line's not quite there.
'We make them so. You make them do.' ?
The 'tools' - 'do' thing isn't working for me.

Will Think for Salary

shahidali's picture 3864 pencils
1

Someone did this ad

shahid

kleenex's picture 8430 pencils

not great, but not bad.

jullyart's picture 65 pencils
2

not great at all

cj_handy's picture 78 pencils
1

need more work.

sintra's picture 659 pencils
4

Agreed needs to be finished.

Billoughsby's picture 5127 pencils

Art Buyer credit. Art Buyer?!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vote4pedro's picture 3789 pencils
1

The headline would make a decent strategy. Now all they need is a concept.

MicheleVirgilio's picture 2372 pencils

hmm so and so ad

Spanky's picture 2774 pencils
1

Keep making the tools. Find someone else to make the ads.

jackblack's picture 1462 pencils

Couldn't have said it better myself Spanky.

Billoughsby's picture 5127 pencils

Thube hubeadlubine lubockubup mubight
suberve ubas uba dubecubent puboint ubof
dubepubartubure fubor uba suberubies lubike
thubis. Ubit's uba pubituby thubat thube
hubeadlubine ubitsubelf ubisubn't bubettuber,
uband thubat thube ubimubagubes ubaruben't
mubore ubexcubitubing.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture 4088 pencils

The -ub Editor strikes again. :)

Will Think for Salary

Wordfruit's picture 927 pencils

I presume Lenovo makes physical tools or software, but I don't think it's clear.

And I don't know specifically what you can do to help me or whether the product is relevant to me -- I don't think that's clear.

And, assuming you make tools... I need to "make them do"...? That could kind of communicate "I make do with them" -- which would mean they are crap tools...

Ed Rapport's picture 714 pencils

"We Make The Tools. You Make Them... Work?" sounds like a much better headline

Lazarus's picture 1304 pencils

Not very good.

khalowie's picture 10 pencils

i don't understand this

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