Lenovo: For those who do, 5
We make the tools. You make them do.
Lenovo for those who do.
DoNetwork.com
Advertising Agency: Saatchi & Saatchi NY, USA
Art Buyer: Hillary Jackson
Art Director: Billy Veasey
Copywriter: Bill Carson
Photographer: Pete Barrett / Visu Artists
Published: November 2011



17 Comments
That line's not quite there.
'We make them so. You make them do.' ?
The 'tools' - 'do' thing isn't working for me.
Will Think for Salary
Someone did this ad
shahid
not great, but not bad.
not great at all
need more work.
Agreed needs to be finished.
Art Buyer credit. Art Buyer?!
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
The headline would make a decent strategy. Now all they need is a concept.
hmm so and so ad
http://www.mandarinoadv.com
Keep making the tools. Find someone else to make the ads.
Couldn't have said it better myself Spanky.
Thube hubeadlubine lubockubup mubight
suberve ubas uba dubecubent puboint ubof
dubepubartubure fubor uba suberubies lubike
thubis. Ubit's uba pubituby thubat thube
hubeadlubine ubitsubelf ubisubn't bubettuber,
uband thubat thube ubimubagubes ubaruben't
mubore ubexcubitubing.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
The -ub Editor strikes again. :)
Will Think for Salary
I presume Lenovo makes physical tools or software, but I don't think it's clear.
And I don't know specifically what you can do to help me or whether the product is relevant to me -- I don't think that's clear.
And, assuming you make tools... I need to "make them do"...? That could kind of communicate "I make do with them" -- which would mean they are crap tools...
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"We Make The Tools. You Make Them... Work?" sounds like a much better headline
Not very good.
i don't understand this