Lenovo: For those who do, 5

We make the tools. You make them do.
Lenovo for those who do.
DoNetwork.com

Advertising Agency: Saatchi & Saatchi NY, USA
Art Buyer: Hillary Jackson
Art Director: Billy Veasey
Copywriter: Bill Carson
Photographer: Pete Barrett / Visu Artists
Published: November 2011

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17 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

That line's not quite there.
'We make them so. You make them do.' ?
The 'tools' - 'do' thing isn't working for me.

Will Think for Salary

shahidali's picture
shahidali
4063 pencils

Someone did this ad

shahid

kleenex's picture
kleenex
27864 pencils

not great, but not bad.

jullyart's picture
jullyart
65 pencils

not great at all

charithco's picture
charithco
177 pencils

need more work.

"Art is my life's satisfaction"

sintra's picture
sintra
699 pencils

Agreed needs to be finished.

Billoughsby's picture
Billoughsby
5091 pencils

Art Buyer credit. Art Buyer?!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vote4pedro's picture
vote4pedro
4601 pencils

The headline would make a decent strategy. Now all they need is a concept.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm so and so ad

Spanky's picture
Spanky
4898 pencils

Keep making the tools. Find someone else to make the ads.

jackblack's picture
jackblack
2261 pencils

Couldn't have said it better myself Spanky.

Billoughsby's picture
Billoughsby
5091 pencils

Thube hubeadlubine lubockubup mubight
suberve ubas uba dubecubent puboint ubof
dubepubartubure fubor uba suberubies lubike
thubis. Ubit's uba pubituby thubat thube
hubeadlubine ubitsubelf ubisubn't bubettuber,
uband thubat thube ubimubagubes ubaruben't
mubore ubexcubitubing.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

The -ub Editor strikes again. :)

Will Think for Salary

Wordfruit's picture
Wordfruit
1023 pencils

I presume Lenovo makes physical tools or software, but I don't think it's clear.

And I don't know specifically what you can do to help me or whether the product is relevant to me -- I don't think that's clear.

And, assuming you make tools... I need to "make them do"...? That could kind of communicate "I make do with them" -- which would mean they are crap tools...

Ed Rapport's picture
Ed Rapport
724 pencils

"We Make The Tools. You Make Them... Work?" sounds like a much better headline

Lazarus's picture
Lazarus
1502 pencils

Not very good.

khalowie's picture
khalowie
10 pencils

i don't understand this

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