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For those who do, 5

Published/Aired: 
November 2011
Description: 

We make the tools. You make them do.
Lenovo for those who do.
DoNetwork.com

Advertising Agency: Saatchi & Saatchi NY, USA
Art Buyer: Hillary Jackson
Art Director: Billy Veasey
Copywriter: Bill Carson
Photographer: Pete Barrett / Visu Artists

Comments (17)

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Highest Rated

khalowie's picture
khalowie
Activity Score 10

i don't understand this

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That line's not quite there.
'We make them so. You make them do.' ?
The 'tools' - 'do' thing isn't working for me.

The Jobless Writer
Will Think for Salary

shahidali's picture
shahidali
Activity Score 4069

Someone did this ad

shahid

kleenex's picture
kleenex
Activity Score 45319

not great, but not bad.

jullyart's picture
jullyart
Activity Score 65

not great at all

charithco's picture
charithco
Activity Score 266

need more work.

"Art is my life's satisfaction"

sintra's picture
sintra
Activity Score 699

Agreed needs to be finished.

Billoughsby's picture
Billoughsby
Activity Score 5138

Art Buyer credit. Art Buyer?!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vote4pedro's picture
vote4pedro
Activity Score 4601

The headline would make a decent strategy. Now all they need is a concept.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

hmm so and so ad

Spanky's picture
Spanky
Activity Score 4899

Keep making the tools. Find someone else to make the ads.

jackblack's picture
jackblack
Activity Score 2355

Couldn't have said it better myself Spanky.

Billoughsby's picture
Billoughsby
Activity Score 5138

Thube hubeadlubine lubockubup mubight
suberve ubas uba dubecubent puboint ubof
dubepubartubure fubor uba suberubies lubike
thubis. Ubit's uba pubituby thubat thube
hubeadlubine ubitsubelf ubisubn't bubettuber,
uband thubat thube ubimubagubes ubaruben't
mubore ubexcubitubing.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

The -ub Editor strikes again. :)

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Wordfruit
Activity Score 1023

I presume Lenovo makes physical tools or software, but I don't think it's clear.

And I don't know specifically what you can do to help me or whether the product is relevant to me -- I don't think that's clear.

And, assuming you make tools... I need to "make them do"...? That could kind of communicate "I make do with them" -- which would mean they are crap tools...

Ed Rapport's picture
Ed Rapport
Activity Score 724

"We Make The Tools. You Make Them... Work?" sounds like a much better headline

Lazarus's picture
Lazarus
Activity Score 1536

Not very good.

khalowie's picture
khalowie
Activity Score 10

i don't understand this

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