Lenor fabric softener: Crocodile

Advertising Agency: Grey, Lima, Peru
Creative Director: Pepe Aguilar
Art Directors: Tony Cruz, Renato Carrión
Copywriters: Gonzalo Aste, Victor Conca
Agency Producers: Eliana Coquis, Lilian Aste
Post Production: Pixel Studio
Photographer: Angel Chavez
Published: April 2012

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10 comments

salil.sharma's picture
salil.sharma
2278 pencils

This one best all of them
bcz its so matching the copy

gonndo's picture
gonndo
1092 pencils

Actually, it's because almost has no copy at all...
"Fabric Softener" is just an explanation of the product, the graphics are pretty clear.

But I'm agree with you, great set of ads...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

feysal's picture
feysal
2140 pencils

it has almost no copy...amazing!

groovy baby!

chamindarathnayake's picture
chamindarathnayake
377 pencils

SUPER WORK!!!

Chaminda Rathnayake

kalpesh78's picture
kalpesh78
2580 pencils

love it.

ideas....30 minutes nahi toh free.

Serge BARREAU's picture
Serge BARREAU
22 pencils

Good idea! But, from my point of view, it only works with wild animals with fur. Don't forget that the product is a fabric softener!...
In this case, a tiger would have been more appropriate.

Never have time to do. Always time to redo.

brahmastrabs's picture
brahmastrabs
125 pencils

the best one in this series

iamcreative's picture
iamcreative
262 pencils

Awesome campaign.

iambusy's picture
iambusy
2219 pencils

this one cracked the brief

busy.

ivanm16's picture
ivanm16
354 pencils

This one is my favorite.

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