Lenor fabric softener: Bear

Advertising Agency: Grey, Lima, Peru
Creative Director: Pepe Aguilar
Art Directors: Tony Cruz, Renato Carrión
Copywriters: Gonzalo Aste, Victor Conca
Agency Producers: Eliana Coquis, Lilian Aste
Post Production: Pixel Studio
Photographer: Angel Chavez
Published: April 2012

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14 comments

salil.sharma's picture
salil.sharma
2278 pencils

outstanding

MindDrift's picture
MindDrift
1091 pencils

This has been a great month for advertising.

chamindarathnayake's picture
chamindarathnayake
377 pencils

SUPER WORK!!!

Chaminda Rathnayake

andylefty's picture
andylefty
4533 pencils

Art direction makes it.

edMaga's picture
edMaga
56 pencils

Nice concept!

vlads's picture
vlads
539 pencils

and buy this, the other dont fit in concept, good direction art!.

pauluy's picture
pauluy
360 pencils

If only the product existed in Peru

mamn's picture
mamn
100 pencils

Loved it!

Mamn

iamcreative's picture
iamcreative
262 pencils

Awesome campaign.

feysal's picture
feysal
2251 pencils

sometimes advertising is just more and more art and not science...awesome concept and layouts

groovy baby!

catamantis's picture
catamantis
133 pencils

gr8 art direction

crazy for creation....

catamantis's picture
catamantis
133 pencils

gr8 art direction

crazy for creation....

HEROE®'s picture
HEROE®
39 pencils

divertido

kevinmalone's picture
kevinmalone
59 pencils

freaking cool

Nope, it's not Ashton Kutcher, it's Kevin Malone.

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