Leili Fertilizer: Moon

Leili Fertilizer: Moon

Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Chee Guan, YueDavid Wang, Albion Li
Retoucher: Rui Zhang
Photographer: Hui Min Li
Copywriter: Albion Li

Your rating: None Average: 7 (48 votes)

Comments

Zed's picture
Submitted by Zed on Tue, 2008-02-26 16:11.

This is super, nice work!

-- http://zero-zed.blogspot.com --

Submitted by rula on Tue, 2008-02-26 16:17.

ta weeeeno.

Submitted by V willy winkie on Wed, 2008-02-27 01:22.

This is simply awesome. Way to go. Get ready for the gongs guys ;)

thirty6chambers's picture
Submitted by thirty6chambers on Tue, 2008-02-26 19:18.

wow this is pretty cool

Submitted by Nanel on Tue, 2008-02-26 20:45.

very clever

Submitted by walkingbuddha on Tue, 2008-02-26 22:18.

Cannes formula: Take product benefit. Exagerate it.

Come on guys, not fresh at all.

gmint7's picture
Submitted by gmint7 on Fri, 2008-02-29 03:19.

:::J:::
wtf?
formula? benefit? wtf? not fresh at all??
just what do you want?? stfu man

this is great..

sonucoues2002's picture
Submitted by sonucoues2002 on Tue, 2008-02-26 23:24.

absolutly brillient

Submitted by 8718 on Tue, 2008-02-26 23:37.

Both the main and product shot suck. And that took 2 art directors and 1 CD. Rubbish.

Submitted by 73dpi on Wed, 2008-02-27 05:06.

Maybe the idea came up during a brainstorming session.

Cheers.

Submitted by hoperator on Tue, 2008-02-26 23:49.

nice idea

Siju Nair's picture
Submitted by Siju Nair on Wed, 2008-02-27 00:18.

good work, sexy !dea....

an !dea can change your life(brand)!

Submitted by Rog on Wed, 2008-02-27 00:54.

:) >>>> That's not an ad. THIS is an ad.

Submitted by hanoch john samuel on Wed, 2008-02-27 01:05.

the idea is very good nice work

hbhagat's picture
Submitted by hbhagat on Wed, 2008-02-27 01:07.

Harikrishna Bhagat

Absolutely Genius..CONGRATES!!

Rajib's picture
Submitted by Rajib on Wed, 2008-02-27 02:29.

Wonderful...

<<.... Method in Madness ....>>

WQ graphics's picture
Submitted by WQ graphics on Wed, 2008-02-27 02:34.

AMAZING JOB GUYS

Submitted by Vicomte on Wed, 2008-02-27 03:33.

That´a good job!!!

Submitted by marcooo on Wed, 2008-02-27 04:30.

w-o-n-d-e-r-f-u-l

Submitted by wahwah on Wed, 2008-02-27 04:34.

Fertilize your thoughts!

Submitted by veritas on Wed, 2008-02-27 05:49.

Like it a lot!

Submitted by zapata on Wed, 2008-02-27 06:36.

love it. better art direction would have made this ad absolutely bulletproof. props on the idea tho.

Submitted by julezs on Wed, 2008-02-27 06:54.

done by the thais, and was much better executed... and feels like its been done for some torch light brand, also by the thais

Submitted by morris_pinewood on Wed, 2008-02-27 07:18.

but.. is it just me.. or.. I just can't figure out how it works. The shadow is on the wrong side, the sun shines on the moon from the right, yet the shadow is made out of darkness????
Please explain...

Submitted by Victor _Paris on Wed, 2008-02-27 07:29.

maybe I'm wrong, but the shadow means there is a tree growing, but this is not on the earth : the shadow means the tree is on the sun....so this ad is a mistake. You can't reflect something ont the moon, it's physicaly impossible...

Submitted by Wordnerd on Wed, 2008-02-27 08:19.

What? no. The sun brings the light, the shadow is from the earth, dude. and if there was a tree that big, it would look that way

smart ad! perhaps too smart

Submitted by morris_pinewood on Thu, 2008-02-28 08:39.

Ehh.. the earth never shadows the moon, only when you experience a moon eclipse.. and I don't think that is what the image shows. If the tree is supposed to be growing on earth it could never cast a shadow on the moon.. it's pretty impossible.. This is not smart, it's just not right.

Submitted by Wordnerd on Thu, 2008-02-28 08:43.

uups damnit you're right! i'll take that back

Submitted by rourke on Wed, 2008-02-27 08:44.

nice idea

Submitted by Victor _Paris on Wed, 2008-02-27 10:10.

ok, got it!

Submitted by Stewart on Wed, 2008-02-27 10:38.

Great.

Submitted by Jet Propulsion Lab on Wed, 2008-02-27 12:03.

MagLite ad + Oreo ad = Fertilizer ad. Makes perfect sense!
It's all about making it your own, right?...

Submitted by kergu on Wed, 2008-02-27 13:01.

nice idea... but the shadow it´s bad..

Submitted by sold on Wed, 2008-02-27 15:28.

good idea

Submitted by vidya.shankaran on Wed, 2008-02-27 21:20.

Brilliant Idea!!! The product shot could have a bit bigger... but truly amazing idea!

www.wordsofbabel.blogspot.com

Submitted by Zeus on Thu, 2008-02-28 14:27.

COOL

Submitted by Mr.Top on Fri, 2008-02-29 14:11.

Nice, clean, simple.... very good.

Submitted by mr_freed on Sat, 2008-03-01 22:07.

very good

Submitted by direk on Tue, 2008-03-04 16:44.

I like it, crisp and clear idea.
The idea supersedes the art direction.

Funky_Frogii's picture
Submitted by Funky_Frogii on Mon, 2008-03-17 07:11.

gooooooooooooooooooooooooooooood