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Leili Fertilizer: Moon

Leili Fertilizer: Moon
Your rating: None Average: 7.1 (50 votes)

Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Albion Li
Retoucher: Rui Zhang
Photographer: Hui Min Li
Copywriter: Albion Li

38 Comments

Zed's picture 178 pencils
Zed | Tue, 2008-02-26 16:11

This is super, nice work!

-- http://zero-zed.blogspot.com --

rula's picture 101 pencils
rula | Tue, 2008-02-26 16:17

ta weeeeno.

thirty6chambers's picture 1472 pencils
thirty6chambers | Tue, 2008-02-26 19:18

wow this is pretty cool

Nanel's picture 283 pencils
Nanel | Tue, 2008-02-26 20:45

very clever

walkingbuddha's picture 190 pencils
walkingbuddha | Tue, 2008-02-26 22:18

Cannes formula: Take product benefit. Exagerate it.

Come on guys, not fresh at all.

gmint7's picture 2679 pencils
gmint7 | Fri, 2008-02-29 03:19

:::J:::
wtf?
formula? benefit? wtf? not fresh at all??
just what do you want?? stfu man

this is great..

:::J:::

sonucoues2002's picture 806 pencils
sonucoues2002 | Tue, 2008-02-26 23:24

absolutly brillient

8718's picture 62 pencils
8718 | Tue, 2008-02-26 23:37

Both the main and product shot suck. And that took 2 art directors and 1 CD. Rubbish.

FlyingDogs's picture 970 pencils
FlyingDogs | Wed, 2008-02-27 05:06

Maybe the idea came up during a brainstorming session.

Cheers.

hoperator's picture 80 pencils
hoperator | Tue, 2008-02-26 23:49

nice idea

Rog's picture 6110 pencils
Rog | Wed, 2008-02-27 00:54

:)

>>>> That's not an ad. THIS is an ad.

hanoch john samuel's picture 46 pencils
hanoch john samuel | Wed, 2008-02-27 01:05

the idea is very good nice work

hbhagat's picture 26 pencils
hbhagat | Wed, 2008-02-27 01:07

Harikrishna Bhagat

Absolutely Genius..CONGRATES!!

Harikrishna Bhagat

Rajib's picture 371 pencils
Rajib | Wed, 2008-02-27 02:29

Wonderful...

<<.... Method in Madness ....>>

WQ graphics's picture 37 pencils
WQ graphics | Wed, 2008-02-27 02:34

AMAZING JOB GUYS

Vicomte's picture 287 pencils
Vicomte | Wed, 2008-02-27 03:33

That´a good job!!!

marcooo's picture 38 pencils
marcooo | Wed, 2008-02-27 04:30

w-o-n-d-e-r-f-u-l

wahwah's picture 120 pencils
wahwah | Wed, 2008-02-27 04:34

Fertilize your thoughts!

veritas's picture 90 pencils
veritas | Wed, 2008-02-27 05:49

Like it a lot!

Veritas, Milan, Italy

zapata's picture 14 pencils
zapata | Wed, 2008-02-27 06:36

love it. better art direction would have made this ad absolutely bulletproof. props on the idea tho.

julezs's picture 100 pencils
julezs | Wed, 2008-02-27 06:54

done by the thais, and was much better executed... and feels like its been done for some torch light brand, also by the thais

morris_pinewood's picture 31 pencils
morris_pinewood | Wed, 2008-02-27 07:18

but.. is it just me.. or.. I just can't figure out how it works. The shadow is on the wrong side, the sun shines on the moon from the right, yet the shadow is made out of darkness????
Please explain...

Victor _Paris's picture 22 pencils
Victor _Paris | Wed, 2008-02-27 07:29

maybe I'm wrong, but the shadow means there is a tree growing, but this is not on the earth : the shadow means the tree is on the sun....so this ad is a mistake. You can't reflect something ont the moon, it's physicaly impossible...

Wordnerd's picture 6617 pencils
Wordnerd | Wed, 2008-02-27 08:19

What? no. The sun brings the light, the shadow is from the earth, dude. and if there was a tree that big, it would look that way

smart ad! perhaps too smart

morris_pinewood's picture 31 pencils
morris_pinewood | Thu, 2008-02-28 08:39

Ehh.. the earth never shadows the moon, only when you experience a moon eclipse.. and I don't think that is what the image shows. If the tree is supposed to be growing on earth it could never cast a shadow on the moon.. it's pretty impossible.. This is not smart, it's just not right.

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2008-02-28 08:43

uups damnit you're right! i'll take that back

rourke's picture 46 pencils
rourke | Wed, 2008-02-27 08:44

nice idea

Victor _Paris's picture 22 pencils
Victor _Paris | Wed, 2008-02-27 10:10

ok, got it!

Stewart's picture 67 pencils
Stewart | Wed, 2008-02-27 10:38

Great.

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Wed, 2008-02-27 12:03

MagLite ad + Oreo ad = Fertilizer ad. Makes perfect sense!
It's all about making it your own, right?...

kergu's picture 6580 pencils
kergu | Wed, 2008-02-27 13:01

nice idea... but the shadow it´s bad..

sold's picture 2623 pencils
sold | Wed, 2008-02-27 15:28

good idea

vidya.shankaran's picture 687 pencils
vidya.shankaran | Wed, 2008-02-27 21:20

Brilliant Idea!!! The product shot could have a bit bigger... but truly amazing idea!

www.wordsofbabel.blogspot.com

Zeus's picture 916 pencils
Zeus | Thu, 2008-02-28 14:27

COOL

Mr.Top's picture 732 pencils
Mr.Top | Fri, 2008-02-29 14:11

Nice, clean, simple.... very good.

mr_freed's picture 28 pencils
mr_freed | Sat, 2008-03-01 22:07

very good

direk's picture 28 pencils
direk | Tue, 2008-03-04 16:44

I like it, crisp and clear idea.
The idea supersedes the art direction.

funky_frogii's picture 2548 pencils
funky_frogii | Mon, 2008-03-17 07:11

gooooooooooooooooooooooooooooood

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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