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Leica Shop: Face Recognition, New York

Leica Shop: Face Recognition, New York
Your rating: None Average: 4.4 (33 votes)

New Leica D-Lux 5 with face recognition.
Leica Shop

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Rosa Haider
Copywriters: Niki Peterson, Nadja Nashef
Art Director: Dominika Babski
Photographer: Oliver Gast
Account Supervisor: Moana Merzel
Account Management: Heike Degen
Art Buying: Ilona Urikow
Final Art Work: Aron Cserveny

11 Comments

vote4pedro's picture 3789 pencils
vote4pedro | Fri, 2011-12-02 12:12

The headline was incorrectly translated. It should read: "New Leica D-Lux 5 with shitty face recognition that doesn't really work."

puppiepoppy's picture 1642 pencils
puppiepoppy | Fri, 2011-12-02 12:35
1

Nice! I think it's a good campaign for Canon (or Nikon, etc) face recognition.

www.michaelwongcc.com

NicoCiego's picture 652 pencils
NicoCiego | Fri, 2011-12-02 20:41

True. The ad doesn't carry the identity of the brand.

George Souza's picture 26 pencils
George Souza | Fri, 2011-12-02 13:02

Idea is fun, but it tells the face recognition will fail.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Fri, 2011-12-02 13:24

i like this, i find myself seeing faces in things

thedesignaddict's picture 4341 pencils
thedesignaddict | Fri, 2011-12-02 13:58
2

Pretty weak concept. Missed creative opportunity for a great brand.

p.syche's picture 271 pencils
p.syche | Fri, 2011-12-02 15:10
1

Suggests face recognition doesn't work...

andylefty's picture 3136 pencils
andylefty | Fri, 2011-12-02 16:11
4

I get it.
Leica has such strong brand value.
I want one despite this ad.

Roger Keynes's picture 4088 pencils
Roger Keynes | Fri, 2011-12-02 21:48
5

An idea. Not the idea.

Will Think for Salary

Glut's picture 4076 pencils
Glut | Mon, 2011-12-05 09:21

boring idea

Dharmesh aka danny's picture 322 pencils
Dharmesh aka danny | Tue, 2011-12-06 06:56
5

5 is just for the idea.

Dharmesh Padia

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