Leica Shop: Face Recognition, New York
New Leica D-Lux 5 with face recognition.
Leica Shop
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Rosa Haider
Copywriters: Niki Peterson, Nadja Nashef
Art Director: Dominika Babski
Photographer: Oliver Gast
Account Supervisor: Moana Merzel
Account Management: Heike Degen
Art Buying: Ilona Urikow
Final Art Work: Aron Cserveny
11 Comments
The headline was incorrectly translated. It should read: "New Leica D-Lux 5 with shitty face recognition that doesn't really work."
Nice! I think it's a good campaign for Canon (or Nikon, etc) face recognition.
www.michaelwongcc.com
True. The ad doesn't carry the identity of the brand.
Idea is fun, but it tells the face recognition will fail.
i like this, i find myself seeing faces in things
AKA JustAnOpinion
cultureneering.com
Pretty weak concept. Missed creative opportunity for a great brand.
Suggests face recognition doesn't work...
I get it.
Leica has such strong brand value.
I want one despite this ad.
An idea. Not the idea.
Will Think for Salary
boring idea
5 is just for the idea.
Dharmesh Padia