Leica Shop: Face Recognition, New York

New Leica D-Lux 5 with face recognition.
Leica Shop

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Rosa Haider
Copywriters: Niki Peterson, Nadja Nashef
Art Director: Dominika Babski
Photographer: Oliver Gast
Account Supervisor: Moana Merzel
Account Management: Heike Degen
Art Buying: Ilona Urikow
Final Art Work: Aron Cserveny

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11 comments

vote4pedro's picture
vote4pedro
4601 pencils

The headline was incorrectly translated. It should read: "New Leica D-Lux 5 with shitty face recognition that doesn't really work."

puppiepoppy's picture
puppiepoppy
1636 pencils

Nice! I think it's a good campaign for Canon (or Nikon, etc) face recognition.

NicoCiego's picture
NicoCiego
1035 pencils

True. The ad doesn't carry the identity of the brand.

George Souza's picture
George Souza
116 pencils

Idea is fun, but it tells the face recognition will fail.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i like this, i find myself seeing faces in things

thedesignaddict's picture
thedesignaddict
5379 pencils

Pretty weak concept. Missed creative opportunity for a great brand.

p.syche's picture
p.syche
267 pencils

Suggests face recognition doesn't work...

andylefty's picture
andylefty
4533 pencils

I get it.
Leica has such strong brand value.
I want one despite this ad.

Roger Keynes's picture
Roger Keynes
5498 pencils

An idea. Not the idea.

Will Think for Salary

Glut's picture
Glut
3947 pencils

boring idea

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

5 is just for the idea.

Dharmesh Padia

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