Cameras with anti shake image stabilization.
Advertising Agency: Demner, Merlicek & Bergmann, Viennaicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Rosa Haider
Art Director: Sebastian Kaufmann
Illustrator: Aron Cserveny
Copywriter: Karina Wanek
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14 Comments
Ahhh...again anti-shake ideas
withalltherespects
The problem is there's been so many SCAM anti-shake ads that when some poor agency actually gets a REAL brief on an anti-shake camera, they're totally screwed.
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"I love some things, and don't love some other things."
yea you said it.. another anti shake ideas..
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roger that
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Alexandre Brito
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A little stealing is there? I remember Canon's ad featuring the guy with a third leg, posing as a tripod. Image Stabilization... again.
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i can't even spell my name without 'ad'
nice visual approach
Well if the client wants to say anti shake...then this does it.
I would object to that to be honest. The client wanted to say anti-shake, not rock/wood still. Exaggerating the feature only gets it less credible really.
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i can't even spell my name without 'ad'
Naah, the concept is ok i believe we are all agreeing here is that it is another antishake concept, its so overdone, any new concept would just seem... i dont know, boring, not worth paying attention to?!
too much exageration. not close to be funny.
Great art direction but this does not "shake" me.
Simple ideas are the best !
Done by Leo Bunett, Dubai. Check last year's Dubai Lynx entries.
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Not all who wander are lost.
Wrong way to hold the camera anyway
Excellent work by Demner/merlicek & Bergmann advertising agency. Even i like the other ad of Leica Shop: Mountain. Cool idea of promoting leica cameras with anti shake image stabilization. Gauthier, Houghtaling and Williams