December 2010

Pig. Photographed with the V-Lux 20 High Quality Zoom 12X.

Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Directors: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Producer: Christ Lannoy
Account Director: Sebastien Desclée

Comments (18)

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Highest Rated

Dot's picture
Activity Score 90

yawn. the nineties called. they want their little scam ads back.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

morse's picture
Activity Score 17508

This doesn't sell me the camera. Don't get it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jpsandoval's picture
Activity Score 7

anyway, beautiful.

Billoughsby's picture
Activity Score 5138

I like the idea and the design. As a seller, you're right, though: it falls a good bit short.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Image needs texture or some biology that elevates it above the appearance of a vector swatch .
A good idea not executed to its potential.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

ys do agree....concept is gr8 bt nt bn executed to the point

Guest's picture

This doesn't sell the camera.

CuriousPencil's picture
Activity Score 4225

I don't think this is a good idea in any way. Would love to hear a photog's take on this ad: the 'photos' in this campaign are nothing that any professional, or amateur with $699 to spare, would show anyone. Selling product with the worst example of what it can do has to be well into the minus figures of "top ten ways to sell."

Surprised at a few of the scores from the names I recognise here, to be honest. Unless I missed an appointment with the Emperor's new tailor, these are just uniform blurred colour blands. How is this supposed to visually excite an audience whose activity revolves around the visual, 'la difference', contrast, light, shade, all that.

This, I have to say, is shit.

Guest's picture

Totally agree. While I got a chuckle out of these ads, they miss the point. Leica is an exotic brand that targets people with lots of money, who feel they are "real" photographers. Leica is the exotic sports car of cameras. The target knows what "zoom" is. They're not going to buy a camera just because an ad tells them it has a high-power zoom lens. Especially, when the image in that ad is not a good representation of what the camera can actually do. If this ad were for a Canon Powershot targeting the average consumer who knows nothing of photography or how cameras work, then it might be effective. The target isn't buying it. They're calling B.S.

shortafella's picture
Activity Score 1063

come on dudes...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I do like it ;p

royschellekens's picture
Activity Score 390

It sells a little feature, that might be a nice to have but certainly not is the reason to buy this Leica camera. But since that probably was the brief we must not argue about that. What i found more disturbing is the way 'High Quality Zoom 12X' is portrayed. That is without any sense. A vector image is far from relevant for (potential) Leica users. A missed opportunity in (idea and) Art Direction if you ask me.

Ow, you didn't...

then, sorry.

Hate advertising? Make better ads.

jackblack's picture
Activity Score 2355

Uh, no. Lazy at best. Sorry.

Lazarus's picture
Activity Score 1536

Damn, these are bad. And they're such great cameras. Shame.

Dot's picture
Activity Score 90

yawn. the nineties called. they want their little scam ads back.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Guest's picture

great campaign, there can be 100s of executions, 1 colour 1 story

Guest's picture

So this cam will blur all my shit up when I zoom in? no thanks.

Guest's picture

i really like the idea, but what's the point of zoom if your photos then have no detail and look like a plain color!!

Dzsoi's picture
Activity Score 8414

One huge pixel = extrem DIGITAL zoom, not optical. Digital zoom is sh*t, totally useless. It is a detail of a PICTURE not the object itself. Big fcking time fail, dudes.