Leica: Frog

Frog. Photographed with the V-Lux 20 High Quality Zoom 12X.

Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Directors: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Producer: Christ Lannoy
Account Director: Sebastien Desclée

December, 2010


Guest's picture

uh? tell me they didnt do that

CuriousPencil's picture
4225 pencils

Come on. This is fucking ridiculous now Publicis. Were you going for the record for 'fastest time from first idea to publication' or was it 'watch how account can bullshit a client into paying for their own sales grave'?

Please tell me you were all on strike the lunchtime you were supposed to be working on this, and got the sandwich shop to rustle something up real quick for the client instead.

Guest's picture

you sound like a blast to work with.

CuriousPencil's picture
4225 pencils

Thanks, "Guest," I am.

Guest's picture

I see you're 'freelance'. No surprises there.

CuriousPencil's picture
4225 pencils

Yep, means I can share the joy without being tied to the same desk all day; thanks for noticing my unsurprising choice of going with the fun.

Anonymous Author's picture
Anonymous Author
1541 pencils

Nice hyperbole, art needs honing.

Write a wise saying and your name will live forever – Anonymous.


TiltedChairCreative's picture
513 pencils

I intended to use the word hyperbole as well, so I will: hyperbole in advertising, at its ugliest. Not good.

Guest's picture

so the zoom is great but the picture comes out flat...?!

Wordnerd's picture
6692 pencils

simplification is good, but there is a fine line where you should stop and this is far beyond..
breaking the rules is ok, but not in a way you end up showing the lames picture on the planet to sell a camera.

maaaaan "awesome zoom" is the message. and this is what you made of it?! sad

Guest's picture

"so much zoom that you can photograph one pixel as huge as this" is this the idea here?

Cheerriiee's picture
952 pencils

yes totally, but first thought when you see this, is all the opposite, not good.

Cheerriiee's picture
952 pencils

Theres no detail, i dont like that camera!, although i guess they mean you can zoom so much you can see the perfect color deep inside.

CommandZ's picture
2494 pencils

Utter rubbish. Did the receptionist come up with this "idea"? And what self respecting AD would put their name to this?

niteshsh's picture
15 pencils

good campaign... need sm texture to exaggerate the thought.


mark3r's picture
1949 pencils

Is it evident how negative this campaign has turned out to be?...

ElCaza89's picture
323 pencils

wow, a pretty useless zoom then, its only a 50000x digital one...haha

go-bsd's picture
9 pencils

i don't like this ad. Sorry.
I think only color is not enough, if it was texture, like Frog skin texture, orange fruit texture, pig skin texture closeup it would work better.
But just placing the color it not enough.

Dzsoi's picture
8001 pencils

ElCaza89 has it. Huge pixel is about extreme DIGITAL zoom which is completely useless. Do I want one pixel on my photo? For WTF? So wrong...

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