Face Recognition, New York

December 2011

Print advertisment created by Demner Merlicek & Bergmann, Austria for Leica, within the category: Electronics, Technology.

New Leica D-Lux 5 with face recognition.
Leica Shop

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Rosa Haider
Copywriters: Niki Peterson, Nadja Nashef
Art Director: Dominika Babski
Photographer: Oliver Gast
Account Supervisor: Moana Merzel
Account Management: Heike Degen
Art Buying: Ilona Urikow
Final Art Work: Aron Cserveny

Comments (11)

Log in or register to post comments
vote4pedro's picture
Activity Score 4601

The headline was incorrectly translated. It should read: "New Leica D-Lux 5 with shitty face recognition that doesn't really work."

puppiepoppy's picture
Activity Score 1634

Nice! I think it's a good campaign for Canon (or Nikon, etc) face recognition.

NicoCiego's picture
Activity Score 1033

True. The ad doesn't carry the identity of the brand.

George Souza's picture
George Souza
Activity Score 116

Idea is fun, but it tells the face recognition will fail.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i like this, i find myself seeing faces in things

thedesignaddict's picture
Activity Score 5403

Pretty weak concept. Missed creative opportunity for a great brand.

p.syche's picture
Activity Score 267

Suggests face recognition doesn't work...

andylefty's picture
Activity Score 4535

I get it.
Leica has such strong brand value.
I want one despite this ad.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

An idea. Not the idea.

The Jobless Writer
Will Think for Salary

Glut's picture
Activity Score 3935

boring idea

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

5 is just for the idea.

Dharmesh Padia