Leica: Beach

Cameras with anti shake image stabilization.

Advertising Agency: Demner, Merlicek & Bergmann, Viennaicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Rosa Haider
Art Director: Sebastian Kaufmann
Illustrator: Aron Cserveny
Copywriter: Karina Wanek

March 2010


Adaddicted's picture
3435 pencils

Ahhh...again anti-shake ideas


sirvan's picture
29860 pencils

The problem is there's been so many SCAM anti-shake ads that when some poor agency actually gets a REAL brief on an anti-shake camera, they're totally screwed.


"I love some things, and don't love some other things."

everartz's picture
7609 pencils

yea you said it.. another anti shake ideas..

| Everartz |

xcreativity's picture
2374 pencils

roger that

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dreadboy's picture
413 pencils

A little stealing is there? I remember Canon's ad featuring the guy with a third leg, posing as a tripod. Image Stabilization... again.

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hilazon's picture
150 pencils

nice visual approach

Phil Lestino's picture
Phil Lestino
1684 pencils

Well if the client wants to say anti shake...then this does it.

dreadboy's picture
413 pencils

I would object to that to be honest. The client wanted to say anti-shake, not rock/wood still. Exaggerating the feature only gets it less credible really.

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CUTIEPIE's picture
347 pencils

Naah, the concept is ok i believe we are all agreeing here is that it is another antishake concept, its so overdone, any new concept would just seem... i dont know, boring, not worth paying attention to?!

Tommy G.'s picture
Tommy G.
897 pencils

too much exageration. not close to be funny.

Hibon's picture
3734 pencils

Great art direction but this does not "shake" me.

Simple ideas are the best !

Misstree's picture
425 pencils

Done by Leo Bunett, Dubai. Check last year's Dubai Lynx entries.


Not all who wander are lost.

michelangelo's picture
660 pencils

Wrong way to hold the camera anyway

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