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Words puzzle, Spaceship

Agency: 
Published/Aired: 
July 2011
Description: 
Advertising Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gabriela Soto
Copywriter: Byron Balmaceda
Illustrator: Gabriela Soto
Additional credits: Gustavo Solis

Comments (15)

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Highest Rated

elyoshiro's picture
elyoshiro
Activity Score 546

Nice

Freak Advertiser's picture
Freak Advertiser
Activity Score 9

really clever

goranflr's picture
goranflr
Activity Score 259

Very good. Clever, simple, clear.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I love the brand Lego and uff I love this one - brilliant stuff. Most of all, because it's true. That is a spaceship!

andylefty's picture
andylefty
Activity Score 4535

Dammit this is awesome!

atb2005's picture
atb2005
Activity Score 13561

How is that a spaceship??? While I appreciate the fresh angle here, I am not so keen on it. These ads lack the wow effect of previous Lego campaigns: The Building Blocks, out of Russia, which, sadly, turned out to be a ripoff; The Builders of Tomorrow, out of Germany; and then we have the classic Lego(land) campaigns from the 80's (see link below). In any event, if you will be creating a lego ad, make sure it speaks to children, not adults or ad people (here).

http://www.flickr.com/photos/21532948@N04/tags/lego/

And my favorite Lego (for adults) campaign. Not suitable for children.

http://www.flickr.com/photos/matte0/tags/lego/

kleenex's picture
kleenex
Activity Score 43434

I will say that is a spaceship since all those pieces would go in building a spaceship.

Lotus's picture
Lotus
Activity Score 30

I can't catch on this idea.

caicailian

dbor's picture
dbor
Activity Score 1455

I see the bullsh**

pest0's picture
pest0
Activity Score 55

Can something be over-simplified and too complex at the same time? ... Tricky ... But you did it.

HTG's picture
HTG
Activity Score 239

If you look at the boxes of lego Today you'll see that it's already pre-decided as to what it should be... What ever happened to getting a bunch of blocks and making what you want out of it and not what's on the box.... When did we develop into a just ad water and stir mentality. Think outside the box, not the outside of the box.

Che Tomate's picture
Che Tomate
Activity Score 11

Bravo!

jujocd's picture
jujocd
Activity Score 759

makes me wanna play right now!

Login.'s picture
Login.
Activity Score 73

Nice idea!

Che Tomate's picture
Che Tomate
Activity Score 11

Ok, Nice idea but hey! I played legos for a while and let me tell you, finding pieces is no that simple.

elyoshiro's picture
elyoshiro
Activity Score 546

Nice

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